ARTICLES BY THIS AUTHOR
- 11/20/2011
7 Considerations for Choosing a TPM Solution
Gartner, Inc.'s Dale Hagemeyer outlined seven key considerations for selecting a TPM solution, including insights about current issues affecting this area of investment. Plus, Diageo shares its TPM selection process story, which ultimately resulted in improved customer relationships. <br /> - 11/17/2011
ACCO Merges with MeadWestvaco Business
With the addition of this MeadWestvaco Corporations Consumer & Office Products business, ACCO Brands increases its scale and strengthens its position as an industry leader in school and office products.<br /> - 11/17/2011
ConAgra Names Chief Strategy Officer
This is a new position for ConAgra Foods, one that will be a catalyst for stronger growth from its core, private label and international businesses. <br /> - 11/17/2011
2011 Tech Preview Guide
With new technology offerings flooding the market almost daily, <em>CGT</em> showcases 15 game-changing solutions that have recently hit the market for consumer goods firms. Find out how they can empower your business initiatives. - 11/16/2011
Garmin Drives Customers to Products
Garmin has stellar relationships with its retail partners. So when it needed a better way to direct potential buyers to the right retail partner, it needed a solutions that could support them all. - 11/16/2011
Business Innovation in the 21st Century
A sneak peek inside Praveen Gupta's new book on how to drive profitably innovate - 11/16/2011
Trade Promotion Optimization
Michael Forhez, director of Business Solutions, Consumer Markets, TCS, sheds some light on how your company can ride out a tumultuous river of challenges to arrive at optimized trade promotions. - 11/16/2011
American Greetings Confirms Consumer Appeal
American Greetings is a well-oiled, retail-testing machine. Through the use of a robust process, test plans are prepared and executed, results at retail are analyzed, and product distribution strategies are formulated all with ease. - 11/16/2011
No Time for the Weary
<em>CGT</em> Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 11/16/2011
HauteLook Proves New Service Matters
The idea that customer service matters is nothing new, but the ways in which companies interact with consumers must constantly evolve. HauteLook, an online flash retailer, strives to always be available where the member needs them, whether it be e-mail, phone or social media.