Root Man

ARTICLES BY THIS AUTHOR

8/19/2012
J&J Consumer Companies Boosts Ingredient Transparency
Visitors to the site will find information about some of the topics that have been in the news, like the role of preservatives and fragrances.<br />

Root Man
8/19/2012
Frito-Lay Offers New Resources for Gluten Free Snacks
In May, the company announced a multi-year initiative to validate many of their products as gluten free, with labeling to follow.<br />

Root Man
8/14/2012
Starbucks Partners for Mobile Payments
<div>Starbucks Coffee Company and Square, announce a broad partnership that aims to bring the best possible payment experience to both sides of the Starbucks counter.</div><br />

Root Man
8/14/2012
GMA Reveals Keys to Growth
<span style="font-size:12.0pt;font-family:"Times New Roman","serif";mso-fareast-font-family:Calibri;mso-fareast-theme-font:minor-latin;mso-ansi-language:EN-US;mso-fareast-language:JA;mso-bidi-language:AR-SA">According to a PwC/GMA report, consumer packaged goods companies and retailers should invest in brands by leveraging the demand chain to better identify and meet consumer needs. Find out what other key trends are revealed here. </span>

Root Man
8/13/2012
Walmart to Sell Genetically Modified Corn
Earlier this year, Whole Foods, Trader Joe's and General Mills all refused to carry Monsanto's corn, but there's one giant chain that's going for it.<br />

Root Man
8/13/2012
P&G Taps Olympians for Social Media Campaign
Beginning later this month, Olympic athletes will be appearing on Pampers social media channels including YouTube and Facebook.<br />

Root Man
8/9/2012
PepsiCo Invests in Myanmar
PepsiCo, Inc. signs an agreement with Diamond Star Co., Ltd., a unit of the Capital Diamond Star Group, to distribute PepsiCo beverage brands in Myanmar. <br />

Root Man
8/7/2012
Social Collaboration Success
Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.

Root Man
8/7/2012
The Fastest Growing U.S. Retailers
<div>Sprouts Farmers Market, Lululemon and Under Armour are among the fastest-growing retailers in the United States, according to <i>STORES Magazine</i>. A look at the list here highlights some of the biggest trends among consumers, including the interest surrounding organic supermarkets, high-end retail brands and mobile technologies.</div><br />

Root Man
8/7/2012
Beyond the Brand
Pfizer Consumer Healthcare heard directly from consumers that simplified and easy access to nutritional information is what they needed. Being in the multivitamin business for 30 years, the Centrum team listened and developed Nutrition Possible to help people achieve their overall nutritional goals.

Root Man