ARTICLES BY THIS AUTHOR
- 7/30/2012
Coke Reorganizes for Changing Global Marketplace
The Coca-Cola Company will organize around three major operating businesses: Coca-Cola International, Coca-Cola Americas and Bottling Investments Group. <br /> - 7/25/2012
Snyder's-Lance Optimizes Business Performance
Snyder's-Lance, Inc., selects Salient Management Companys performance management software solution for revenue management enhancement.<br /> - 7/25/2012
LeapFrog Product Sets Pre-Sale Record
<div>LeapFrog's newest tablet for kids is selling three times faster than its original LeapPad.</div><br /> - 7/23/2012
Top 5 Sales & Marketing Stories at 2012's Midpoint
<div>As we enter the second half of 2012, the editors of <i>CGT</i> like to take stock of the stories that were of the most interest to our readers. With popular topics like new marketing and TPO, here is a look back at the top 5 sales and marketing headlines on Consumergoods.com this year.</div><br /> - 7/23/2012
The Most Powerful Women in CPG
When it comes to the CPG industry, it is often noted that the primary consumer is of the female demographic. So, maybe its no coincidence that the most powerful women in the CPG industry know how to appeal to their consumers. This <i>Fortune 500</i> list includes a snapshot of the most powerful women in CPG, and some of their greatest tips and best practices on balancing family-work life, motivating employees, and more. <span><br /></span><br /> - 7/23/2012
Philips Selects Business Transformation Services
Under the terms of the multiyear engagement, Cognizant will provide a comprehensive range of consulting and application services globally to help Philips consolidate, rationalize, and enhance its IT landscape.<br /> - 7/23/2012
Hallmark Leverages Cloud POS Solution
<div>Hallmark Cards selects Fujitsu to provide a complete cloud-based, retail-as-a-service (RaaS) solution for its more than 2,500 independent retailers and corporate stores in the United States.</div><br /> - 7/23/2012
Kraft Names N.A. Grocery EVP from Avon
The current Avon executive is expected to bring outstanding legal, corporate governance and CPG experience to the role, which will start in late August, 2012. <br /> - 7/23/2012
P&G, EPA Ink Supply Chain Partnership
The partnership aims to develop new tools to guide sustainability improvements within manufacturing and supply chains.<br /> - 7/23/2012
TreeHouse Foods Appoints New COO
The candidate is appointed to this newly-created position, coming from companies like Dean Foods, Eastman Kodak and Procter & Gamble. <br />