ARTICLES BY THIS AUTHOR
- 7/22/2012
Yankee Candle Marketing Strategy Includes New CMO
<div>This newly created role supports a strategic initiative focused on building the company's brands, expanding the digital platform and accelerating growth of its Direct-to-Consumer business.</div><br /> - 7/18/2012
Nestle USA Names VP of Corporate & Brand Affairs
The candidate will be responsible for Nestle USA's internal and external communications, public affairs, and the Culinary Center based in Glendale, Calif.<br /> - 7/17/2012
Kellogg Introduces Consumer-Loyalty Program
<div>The Kellogg's Family Rewards website went live in June, and packaging containing codes are now on store shelves.</div><br /> - 7/17/2012
CPG Lags in Social Media Investments
<div>IDC recently released a study on social media trends by vertical, highlighting the adoption of social media as an emerging technology across six vertical markets. So, whats the verdict for CPG? According to the study, CPG companies lag way behind, revealing the top two challenges they face when it comes to social media adoption.</div><br /> - 7/17/2012
GUESS? Gains President of Licensing Worldwide
Prior to his arrival at GUESS, the candidate held the position of President of VIVA, the GUESS eyewear licensee. <br /> - 7/17/2012
Kraft, SodaStream Expand Co-Branded Flavors
The initial Kool-Aid flavors complement the existing co-branded portfolio, which includes several varieties of Crystal Light and Country Time.<br /> - 7/16/2012
LeapFrog Appoints New CFO
Previously, the candidate served as CFO of Toys"R"Us Inc., from 2004 to 2006, where he oversaw a strategic review and restructuring of company-wide operations.<br /> - 7/15/2012
Clorox Uses Consumer Insights for Hispanic Line
With this launch, Clorox now offers a complete portfolio of products designed to clean, disinfect and aromatize. <br /> - 7/15/2012
Create a Better, Faster, Smarter Shopping Experience through the Perfect Shelf!
<div>According to Symphony IRI, more than 80 percent of new product introductions fail in year one. Combine that with the steep cost just to get a new product on the shelf, and it is clear that consumer packaged goods (CPG) companies, as well as the retailers who sell their products, need to find ways to break this cycle in order to increase success with new product introductions.</div><br /> - 7/12/2012
Mountain Dew Promotes Movie with Hub
Mountain Dew launched the highly anticipated DEWGothamCity.com, a hub including never-before-seen Dark Knight content.<br />