ARTICLES BY THIS AUTHOR
- 7/10/2012
Land O'Lakes Announces Kozy Shack Acquisition
<div>The deal is expected to provide a strong strategic fit for a value-added portfolio and growth in dairy desserts category.</div><br /> - 7/10/2012
PepsiCo Opens Plant, Fuels Growth in China
<div>The plant, which is PepsiCo's sixth food manufacturing site in its Greater China Region, is part of the company's plans to drive the continued growth of its China business.</div><br /> - 7/10/2012
Campbell to Acquire Bolthouse Farms
The acquisition will expand Campbells portfolio of healthy beverages and provides significant presence in the rapidly growing market for packaged fresh foods.<br /> - 7/1/2012
Unilever Forms Facebook Partnership to Launch Waterwork
Initially launched as a beta pilot, Waterworks, a clean water program, is among the first Timeline applications for charitable giving, connecting Facebook users around the world with real individuals and communities in need. <br /> - 7/1/2012
SC Johnson to Acquire Space Bag Brand
The addition is expected to strengthen the company's home storage offerings and it's a natural complement to its Ziploc Brand business. - 7/1/2012
Jones Soda Appoints New CEO and Chairman
The appointments come after the existing CEO and Chairman of the Board announced their resignations. Additionally, the company announced the elimination of the Chief Financial Officer position.<br /> - 6/28/2012
TPM Challenges and Trends
On June 4, 2012, executives from the Trade Promotion Share Group met at the Roosevelt Hotel in New York, NY, during the ninth annual Consumer Goods Sales & Marketing Summit. The group kicked off the meeting by discussing what they are currently leveraging in the Trade Promotion Management (TPM) space, where they are in their TPM journeys, and best practices for TPM success. <br /> - 6/28/2012
A-B InBev and Grupo Modelo to Combine
The combined company would lead the global beer industry with roughly 400 million hectoliters of beer volume annually and 2012 estimated revenues of $47 billion. Its operations would span 24 countries with enhanced opportunities for 150,000 employees across the globe. <br /> - 6/28/2012
VMTs Retailer POS Data Knowledgebase Project
VMT is actively transferring their internal POS data sharing knowledgebase to their website for open sharing.<br /> - 6/27/2012
Minority Consumers Lead Digital Shopping Charge
U.S. smartphone penetration is nearing 50 percent, so its no surprise that the adoption of mobile shopping tools has been rapid. But a new study says that African Americans and Hispanics are adopting new shopping technologies at a faster rate than Caucasians, marking mobile marketing to multicultural shoppers as a huge opportunity.