ARTICLES BY THIS AUTHOR
- 6/11/2012
Coca-Cola, Ford, Heinz, Nike, P&G Form New Collaborative
These five global companies form the Plant PET Technology Collaborative (PTC), a strategic working group focused on accelerating the development and use of 100% plant-based PET materials and fiber in their products. <br /> - 6/11/2012
Starbucks to Sell K-Cups
Following the successful launch of Starbucks K-Cup packs into food, drug, mass and club channels last November, K-Cup packs will now be available to the millions of customers who visit Starbucks stores every week.<br /> - 6/5/2012
Sara Lee Announces Name of N.A. Spin Off
Along with the naming announcement, Sara Lee revealed its strategy for its North American foods business, Hillshire Brands Company, which emphasized new product development, marketing investment and disciplined cost control. <br /> - 6/5/2012
CG Execs Meet to Swap Sales & Marketing Strategies
More than 200 consumer goods executives convened this week for the 2012 Consumer Goods Sales & Marketing Summit. Here's a behind the scenes look at the insights revealed on hot topics, like effective retail partnerships, brand penetration, social and mobile marketing, and more.<br /> - 6/4/2012
Kraft Attributes Business Growth to Innovation
New products generated 10.5 percent of net revenue in 2011, up from 7.4 percent in 2009. And as Kraft Foods plans to divide into two independent public companies, the company's R&D team has a robust development pipeline that's already delivered more than 70 new products in the past year. <br /> - 6/3/2012
Newell Rubbermaid Accelerates Growth of Global Writing Portfolio
One of companys most experienced global executives will lead top global growth initiative for Sharpie, Paper Mate brands.<br /> - 6/3/2012
Smart Balance to Acquire Udi's
This transformational acquisition is expected to position Smart Balance as a leader in the gluten-free category, accelerate its growth rate, and further diversify its mix toward high-growth natural brands. <br /> - 5/31/2012
Amstel Light Savors Complexity
Created by Droga5 New York, the integrated campaign includes print, radio, out-of-home, digital and social media activations, and highlights the sophistication, multi-dimensionality, and depth of both Amstel Light's consumers and the beer itself. - 5/31/2012
2012 Visionaries
<em>CGT</em> presents the most recent crop of "Visionaries" 13 influential leaders who are shaping the future of their respective companies with unprecedented initiatives. Starting with a tribute to "Big Data" pioneer Tony van der Hoek, the 2012 Visionaries share details on how they are bringing "big picture" ideas to life. <br /> - 5/31/2012
A New Face for Coppertone
Alison Sweeney, host of NBC's "The Biggest Loser" and mother of two, will help select finalists for the Facebook photo contest.