ARTICLES BY THIS AUTHOR
- 6/11/2012
Starbucks to Sell K-Cups
Following the successful launch of Starbucks K-Cup packs into food, drug, mass and club channels last November, K-Cup packs will now be available to the millions of customers who visit Starbucks stores every week.<br /> - 6/11/2012
Molson Coors Receives Approval for StarBev Acquisition
Molson Coors Brewing Company will pay $3.5 billion to acquire StarBev, giving the Canadian-American beer maker a new base in Europe and adding more than 20 brands to its portfolio.<br /> - 6/5/2012
CG Execs Meet to Swap Sales & Marketing Strategies
More than 200 consumer goods executives convened this week for the 2012 Consumer Goods Sales & Marketing Summit. Here's a behind the scenes look at the insights revealed on hot topics, like effective retail partnerships, brand penetration, social and mobile marketing, and more.<br /> - 6/5/2012
Sara Lee Announces Name of N.A. Spin Off
Along with the naming announcement, Sara Lee revealed its strategy for its North American foods business, Hillshire Brands Company, which emphasized new product development, marketing investment and disciplined cost control. <br /> - 6/4/2012
Kraft Attributes Business Growth to Innovation
New products generated 10.5 percent of net revenue in 2011, up from 7.4 percent in 2009. And as Kraft Foods plans to divide into two independent public companies, the company's R&D team has a robust development pipeline that's already delivered more than 70 new products in the past year. <br /> - 6/3/2012
Smart Balance to Acquire Udi's
This transformational acquisition is expected to position Smart Balance as a leader in the gluten-free category, accelerate its growth rate, and further diversify its mix toward high-growth natural brands. <br /> - 6/3/2012
Newell Rubbermaid Accelerates Growth of Global Writing Portfolio
One of companys most experienced global executives will lead top global growth initiative for Sharpie, Paper Mate brands.<br /> - 5/31/2012
Dove Markets Real Women
For the first-time ever, every woman who uploads a photo will appear in a Dove ad, including online ads and a dynamic billboard in the world-renowned Times Square. - 5/31/2012
Lifeway Pilots Kiosks
The Chicago-based company is evaluating the concept with an eye toward possible expansion. - 5/31/2012
Kellogg Completes Pringles Acquisition
The addition of the iconic snack business makes Kellogg the world's second-largest savory snack company.<br />