ARTICLES BY THIS AUTHOR
- 5/20/2012
Kraft Brands Dominate Facebook in Global Markets
Did you know that only 17 percent of Facebook members reside in the United States? That means that consumer goods brands must move their digital reach into global markets to capture the other 83 percent. Heres a look at which consumer goods brands already lead in Facebooks top 10 countries. <br /> - 5/20/2012
Campbell Soup Names Digital Marketing/Social Media Director
Adam Kmiec will be responsible for leading a global digital marketing and social media strategy that encompasses both consumer-facing communications and corporate initiatives. <br /> - 5/20/2012
Van Vandegrift to Keynote 2012 CG Sales & Marketing Summit
Multi-award-winning Hollywood Producer and digital marketing expert Van Vandegrift will headline the 2012 Consumer Goods Sales & Marketing and reveal how major brand owners are successfully executing online campaigns to win at the shelf. <br /> - 5/15/2012
P&G Product Wins New Retail Frontiers Category
<div>Tide Dry Cleaners has been selected as a Gold Winner in the 2012 Edison Awards competition, receiving the top honor in the New Retail Frontiers category.</div><br /> - 5/14/2012
Lifeway Foods Announces Major Retail Expansion
The supplier of kefir cultured dairy products is nearly tripling distribution in Target stores as well as adding new Lifeway products to Target's dairy cases. <br /> - 5/14/2012
Americans Name Top Retailers in 2012
While a fickle economy forced many retailers into challenging periods of deep discounting, some top retail brands have stayed above the fray. In a recent survey of Americans about brands across several retail segments, Walgreens emerged as the first ever drugstore brand of the year; Target stores was top-ranked for second straight year; and Woot.com replaced Groupon as the best daily deal web site.<br /> - 5/14/2012
Coty Drops Bid to Acquire Avon Products, Inc.
In a final letter to the Avon Products, Inc. Board of Directors, Coty Inc. states that it is withdrawing its $10.7 billion offer, concluding its high-profile effort to take over a larger rival.<br /> - 5/14/2012
Kellogg Makes Updates to Logo and Tagline
Kellogg Company announces a refresh of its iconic, 106-year-old Kellogg's brand in the most significant update of its marquee identity in company history.<br /> - 5/13/2012
Is Big Data Only Where You Think It Is?
Recently, a CPG social forum asked the question Is Big Data the most dominant theme this year in our industry?If you look at the amount of coverage Big Data is getting, it well may be. However, when browsing through the literature on the topic, I realized that people may be forgetting about the most obvious Big Data opportunity.<br /> - 5/8/2012
Kimberly-Clark Empowers Front-End Innovation
<div>Like many consumer goods companies, one of Kimberly-Clarks biggest challenges was creating high-value ideas and concepts to grow new product revenue. The quantity of ideas was not the problem it was the quality. Heres a look inside the companys multi-year journey to improve results from innovation efforts.</div><br />