ARTICLES BY THIS AUTHOR
- 5/8/2012
Staying Power
CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/8/2012
Customizable Callaway
Featuring an innovative and easy-to-use online interface, golfers can visit www.callawaygolf.com/udesign to select their color choice on RAZR Fit's clubhead and grip, as well as a myriad of shaft model and other custom configurations. - 5/8/2012
Diamond Foods Completes Mission Critical TPM Journey
With strong brand names, Diamond Foods often plays above its weight. When it came time to invest in its trade promotion strategy, Diamond Foods opted to take a calculated route marked rather than the more common "spend and learn" approach of larger competitors. - 5/8/2012
Digital Investment Opportunities
Consumer goods marketers are still wrestling with fundamental questions when it comes to digital investments: How much should I spend on digital? Where should I spend it? What will be the value of my investment? Jerry Lohse, Senior Director, Accenture Interactive, answers these questions and more. - 5/8/2012
Kimberly-Clark Revamps Depend Brand
Celebrities, including the well-known actress Lisa Rinna and pro football stars Clay Matthews, DeMarcus Ware and Wes Welker, were the first to accept The Great American Try On challenge. - 5/8/2012
Pacific Natural Foods Masters TPM in the Midmarket
Pacific Natural Foods makes gross margin gains with aggressive trade spend strategy. - 5/8/2012
LOreal Names Best Vlogger
L'Oreal Paris announces Dianna Hampton as the winner of the brand's search for the next rising Internet beauty vlogger. - 5/8/2012
Kimberly-Clark Empowers Front-End Innovation
<div>Like many consumer goods companies, one of Kimberly-Clarks biggest challenges was creating high-value ideas and concepts to grow new product revenue. The quantity of ideas was not the problem it was the quality. Heres a look inside the companys multi-year journey to improve results from innovation efforts.</div><br /> - 5/8/2012
The Evolution of Sales & Marketing Planning
Marketing, pricing and trade promotion activities are critical to the success of consumer products companies. The stakes are high as companies spend billions of dollars trying to grow their business. Those who can better understand, plan and predict are winning, those who cant move toward extinction.<br /> - 5/8/2012
Campbell Steps Up the Pace
Each of the salsas is inspired by the flavors and textures found in authentic Mexican restaurants and is intended to appeal to people who want to enjoy a dining-out experience in the comfort of their own homes.