ARTICLES BY THIS AUTHOR
- 5/8/2012
The Evolution of Sales & Marketing Planning
Marketing, pricing and trade promotion activities are critical to the success of consumer products companies. The stakes are high as companies spend billions of dollars trying to grow their business. Those who can better understand, plan and predict are winning, those who cant move toward extinction.<br /> - 5/8/2012
Campbell Steps Up the Pace
Each of the salsas is inspired by the flavors and textures found in authentic Mexican restaurants and is intended to appeal to people who want to enjoy a dining-out experience in the comfort of their own homes. - 5/8/2012
National Tobacco Company Undergoes Sales Force Evolution
National Tobacco Company has doubled its business over the last five years, a feat that it strongly attributes to an adaptable sales force automation system. - 5/8/2012
Grey Goose Turns Cherry Red
In conjunction with the launch, GREY GOOSE Vodka premiered its national TV campaign in April on Comedy Central, ESPN, USA, TBS, TNT, ABC on Jimmy Kimmel, BET, among others. - 5/8/2012
Hershey Names CIO
The new CIO will lead The Hershey Company's Global Information Services Department, including developing global technology strategies that support the company's growth in key emerging markets around the world. - 5/8/2012
Staying Power
CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/8/2012
Customizable Callaway
Featuring an innovative and easy-to-use online interface, golfers can visit www.callawaygolf.com/udesign to select their color choice on RAZR Fit's clubhead and grip, as well as a myriad of shaft model and other custom configurations. - 5/8/2012
Diamond Foods Completes Mission Critical TPM Journey
With strong brand names, Diamond Foods often plays above its weight. When it came time to invest in its trade promotion strategy, Diamond Foods opted to take a calculated route marked rather than the more common "spend and learn" approach of larger competitors. - 5/8/2012
Digital Investment Opportunities
Consumer goods marketers are still wrestling with fundamental questions when it comes to digital investments: How much should I spend on digital? Where should I spend it? What will be the value of my investment? Jerry Lohse, Senior Director, Accenture Interactive, answers these questions and more. - 5/8/2012
Kimberly-Clark Revamps Depend Brand
Celebrities, including the well-known actress Lisa Rinna and pro football stars Clay Matthews, DeMarcus Ware and Wes Welker, were the first to accept The Great American Try On challenge.