ARTICLES BY THIS AUTHOR
- 4/30/2012
Pepsi Launches First Global Campaign, Maximizes Digital Platforms
Pepsi's global campaign launches in the U.S. with "Pepsi Pulse," an interactive digital platform that will operate in real time, curating and serving up trending pop-culture content, entertainment news and consumer incentives. <br /> - 4/29/2012
Wipro to Acquire Promax Applications Group
The acquisition of Promax Applications Group is expected to strengthen Wipros positioning and capability in management, analytics and optimization of trade promotions. <br /> - 4/24/2012
Economist Research Reveals Direct-to-Consumer Trends
Going direct to consumer is top of mind with CG executives today. But are companies really ready to take on this new wave of consumer interactions? The Economist Intelligence Unit (EIU) recently polled CG executives across the globe to better understand how companies are engaging directly with consumers. Here, industry experts discuss the research results and provide recommendations.<br /> - 4/23/2012
SABMiller Makes Senior Management Changes
<div>SABMiller announces a number of directorate and senior management changes that will all become effective from the date of this year's annual general meeting on July 26, 2012.</div><br /> - 4/23/2012
ConAgra Foods to Expand Frozen Breakfast Portfolio
<div>The proposed acquisition would be the third in the last year for ConAgra Foods, following the acquisitions of National Pretzel Company and Del Monte Canada.</div><br /> - 4/23/2012
Who Has the Best Brand Health in the Beverage Market?
Green Mountain stands tall alongside Coke, Gatorade, Lipton, SoBe, vitaminwater and Poland Spring in a survey of more than 38,500 consumers on key measures of brand health. Plus, find out why Goya Coco Water, Tropicana, Juicy Juice, Michelob Ultra, Yuengling, Glenlivet and Skyy are also considered America's favorite drinks.<br /> - 4/23/2012
Kellogg Deploys Demand Sensing Solution
The solution from Terra Technology is expected to help Kellogg respond faster to shifts in product demand and better serve the needs of its customers and consumers.<br /> - 4/23/2012
Infor Integrates PLM and Lawson M3 ERP Enterprise
<div>The integrated applications are expected to provide a more complete solution that supports the business cycle from concept generation and product development and more.</div><br /> - 4/23/2012
J. M. Smucker Announces New Vice President
<div>The candidate has been with the company 17 years and has helped implement the companys successful growth strategy in Canada.</div><br /> - 4/23/2012
ACCO Continues Merger Plans with MeadWestvaco
<div>ACCO Brands shareholders overwhelmingly approved a proposal to issue the ACCO Brands common stock necessary to complete the merger of MeadWestvaco Corporation's Consumer & Office Products business.</div><br />