ARTICLES BY THIS AUTHOR
- 4/10/2012
Cracking the Code: Lora Cecere, Supply Chain Insights
Cracking the code on unstructured data is a tough but important nut to crack. It is a key competency that I think will define the next generation of consumer products leaders. - 4/10/2012
VF, PVF Get the Right Fit with Innovative Database
To ensure apparel brands don't have to spend valuable resources on unnecessary or inaccurate size appraisals, Joe Coleman developed an innovative B2B application called The Fit Report. - 4/10/2012
Hallmark Acquisition Expands Digital Presence
The acquisition of SpiritClips offers Hallmark a new way to engage consumers in the digital world and a potential new channel of distribution for the brand. <br /> - 4/10/2012
P&G Gains POS Insights with New Data Warehouse
P&G wanted to find a way to improve the performance and cost-effectiveness of its data warehouse environment and expand its analytical and brand decision-making capabilities. Consolidating point-of-sale data into a single data warehouse platform was fundamental to these objectives. - 4/10/2012
Spring 2012 Tech Preview Guide
<em>CGT</em>s bi-annual Tech Preview Guide introduces you to five new tools that hit the market in 2012. Find out how they can empower key business processes within your organization. - 4/10/2012
Hain Celestial Goes for Maximum Promotional Impact
The Target team at Hain Celestial Group Inc. was in a promotion rut. With a limited trade budget, they wanted to determine if they were spending those dollars wisely. And, if not, where those dollars could be better spent. - 4/10/2012
Top 10 Consumer Goods CEO Salaries
The Great Recession is finally over! That statement may not ring true for most Americans, but it does for chief executives from the 500 biggest U.S. companies. McKesson's CEO took the No. 1 spot, but consumer goods executives, like Kraft's Irene Rosenfeld and VF's Eric Wiseman, didn't fall far behind on Forbes annual list.<br /> - 4/9/2012
Sara Lee Buys Brazilian Expresso.Coffee
The company operates more than 1,000 selling points in the 19-million consumer Sao Paulo and Rio de Janeiro regions, where Sara Lee is already the retail market leader.<br /> - 4/9/2012
Avon Names Former J&J Exec as CEO
<div>Sherilyn S. (Sheri) McCoy assumes leadership of Avon following an exceptional 30-year career at Johnson & Johnson.</div><br /> - 4/9/2012
Hershey Names Chief Information Officer
The new CIO will lead The Hershey Companys Global Information Services Department, including developing global technology strategies that support the companys growth in key emerging markets around the world.<span> </span><br />