ARTICLES BY THIS AUTHOR
- 4/3/2012
Top Content Marketers in Consumer Goods
Content marketing has been embraced by brands like General Mills, and more consumer goods companies are joining the ranks everyday. P&G's recent switch in focus on digital marketing is a prime example of this colossal trend. Here is a list of our industry's top content marketers and links to their most successful ventures yet. <br /> - 4/2/2012
Macy's, VF Drive Progress in RFID with New Program
Dozens of apparel retailers, manufacturers and distributors are subscribing to and using a program from GS1 US as they roll out large scale implementations of RFID in stores, warehouses and factories. <br /> - 4/2/2012
Molson Coors to Acquire StarBev
As a market leader in its region, StarBev provides Molson Coors with a great platform for growth and an excellent foundation from which to extend key brands, such as Carling, into Central and Eastern Europe. - 4/2/2012
Target Names Chief Marketing Officer
The executive once served as Gap, Inc.'s EVP and CMO where he was responsible for leading marketing strategy, retail store design, store experience and all consumer communication. <br /><br /> - 4/2/2012
Kraft Separation Remains On-Track
The filing of the Form 10 Registration Statement is an important step in the process of establishing the North American grocery business as a new, stand-alone company with its own strategic focus and priorities.<br /> - 4/1/2012
Avon Rejects Coty's $10B Acquisition Proposal
The Avon Board believes that Coty's indication of interest is opportunistic and not in the best interest of Avon's shareholders.<br /> - 3/31/2012
Looking Back: The Best Business & Tech Initiatives of 2011
To maximize growth opportunities, CG companies must think outside of the box. In 2011, CGT honored 15 companies that did just that with the 2011 Innovation, Business & Technology Awards. Click here to remember the standout technology and business initiatives that earned first-place accolades for Newell Rubbermaid, McCormick & Co., Kimberly-Clark, Goya Foods and Johnson & Johnson.<br /> - 3/29/2012
MEGA Brands, Mattel Announce Worldwide Licensing Partnership
This strategic alliance leverages the MEGA Bloks brand and its expertise by bringing Mattel's most powerful properties to life in the fast-growing construction toy category. <br /> - 3/27/2012
Campbell's Names President, Pepperidge Farm
The new candidate will assume leadership of Pepperidge Farm and will also be responsible for developing Campbell's Global Baking & Snacking strategy.<br /> - 3/27/2012
J. M. Smucker Acquires Interest in China-Based Company
Consistent with its goal of maintaining a global perspective, The J.M. Smucker Company enters the growing Chinese market through a partnership with Seamild.