ARTICLES BY THIS AUTHOR
- 3/18/2012
M&A Activity to Resurge in Consumer Markets
The M&A environment for consumer markets companies is primed for a resurgence in the next two to three years, according to KPMG LLP. Nearly 70 percent of respondents in a recent survey expect their companies to make at least one acquisition in 2012, compared with 57 percent in 2011. Here's a recap of recent M&A activity in consumer goods. <br /> - 3/13/2012
Over 4,000 New Products Race to be on Walmart's Shelves
A new contest giving new products an opportunity to win virtual shelf space on Walmart.com has exceeded the retailer's wildest expectations. Consumer enthusiasm proves that @WalmartLabs, Walmart's hub for innovation at the intersection of social, mobile and retail, is on track to lead the next generation of e-commerce. <br /> - 3/13/2012
Sara Lee Names COO of Int'l Coffee and Tea Division
The executive joins the company from Unilever where he served as CEO North America, overlooking Unilever's operations in the United States, Canada and the Caribbean. <br /> - 3/13/2012
PepsiCo Potato Chip Brands Surpass $10B Mark
The company's global "Banner Sun" potato chip portfolio has grown to more than $10 billion in annual retail sales, anchored by Lay's, the world's largest food brand and the No. 1 potato chip brand globally.<br /> - 3/12/2012
Hostess Names CEO after Chapter 11 Reorganization
<div>As CEO, Rayburn will oversee the companys reorganization under Chapter 11 as well as overall corporate strategy and ongoing negotiations with the companys unions.</div><br /> - 3/12/2012
Former P&G Exec Named Bacardi CEO
President and CEO Samus McBride retires as Edward D. Shirley is appointed to new president and CEO effective immediately.<br /> - 3/11/2012
PepsiCo Reveals New Global Structure and Leadership
A former PepsiCo executive rejoins the company as Chief Executive Officer, PepsiCo Americas Foods. Meanwhile, current PepsiCo Americas Foods CEO John Compton has been named to a new position.<br /> - 3/8/2012
Henkel Presents New Sustainability Strategy for 2030
<div>By 2030, Henkel aims to be using only one-third of today's inputs for every euro it generates.</div><br /> - 3/6/2012
ConAgra Completes Acquisition of Del Monte Canada
<div>The acquisition includes all Del Monte branded packaged fruit, fruit snacks and vegetable products in Canada, as well Aylmer tomato products.</div><div></div><br /> - 3/6/2012
How to Optimize Marketing Mix for More ROI
Consumers are no longer consuming information in a vacuum, but from multiple channels, and oftentimes, simultaneously, making it more difficult to reach and engage them in a meaningful way. Read on to learn how to use what you know about your consumers to develop the right cross-channel marketing strategy.<br />