ARTICLES BY THIS AUTHOR
- 2/21/2012
Cloud Computing and the CPG CMO
Cloud computing is a topic of importance for not only Chief Information Officer, but also Chief Marketing Officers. Pat Conroy, vice chairman, U.S. Consumer Products Leader, Deloitte LLP, discusses the ways cloud computing can transform business. - 2/21/2012
Connected Innovation: General Mills Brings Outside Expertise In
General Mills knows a thing or two about baked goods. So, a delicious, nutritious, 90-calorie brownie would seem to fall right in the company's wheelhouse;but that wasn't exactly the case. <br /> - 2/21/2012
Johnson & Johnson Names New CEO
<div>The candidate succeeds Bill Weldon, who has served as Chairman and CEO of J&J since 2002.</div><br /> - 2/21/2012
Brown-Forman Puts Innovation in a Bottle
Jack Daniel's Tennessee Honey, Southern Comfort Fiery Pepper, Finlandia's flavored vodkas...the liquor category has never looked or tasted so good thanks in part to Brown-Forman Corporation, which put innovation front and center in its long-term growth strategy. <br /> - 2/21/2012
New Products: Here We Come!
CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue - 2/21/2012
Problem Solving: WD-40 Creates a New Branded Category Solution
Very few brands will ever match the popularity and consumer loyalty of WD-40 Multi Use Product. Silence a squeaky door hinge? Check. Clean crayon from walls? Yes. Dissolve rust from metal surfaces? Unfortunately, not as much as some end users need and want. - 2/21/2012
Walmart Leads Top 50 Retail List, Amazon.com Rises Fast
There were several big shifts, but Walmart maintains its No. 1 position on Interbrand's U.S. Most Valuable Retail Brands list for 2012 by a huge margin. Meanwhile, Amazon.com, which increased its brand value by 32 percent, is the largest riser on this year's list.<br /> - 2/20/2012
Snyder's-Lance Opens New R&D Center
The sixty-thousand square foot, three story building was designed from the ground up to be environmentally friendly.<br /> - 2/19/2012
Are Women Climbing the CG Corporate Ladder?
A list of the top 50 companies for executive women, compiled by the National Association for Female Executives, includes Johnson & Johnson, General Mills and Procter & Gamble. Ironically, however, another study supports the notion that women are no further up the corporate ladder than they were six years ago. <br /> - 2/16/2012
Project 7 Gains Executive Vice President of Sales
<div>The new EVP of sales for Project 7 comes from Evolution Fresh, a premium juice company which was recently acquired by Starbucks.</div><br />