ARTICLES BY THIS AUTHOR
- 2/13/2012
General Mills Reveals Brand New Innovation Process
The General Mills Worldwide Innovation Network shares key insights of its X3 Process, a new approach developed to provide a step-by-step roadmap for the company's open innovation projects. Why share? General Mills anticipates others will find success using the non-linear approach to guide innovation efforts as well. - 2/7/2012
Walmart Unveils Private Label Packaging Icon
<div>A year after pledging to develop a front-of-pack label that would give its customers an easier way to identify healthier food, Walmart unveils the Great For You icon.</div><br /> - 2/7/2012
7 New Products Deemed Game Changing in 2012
The Good Housekeeping Research Institute deemed that these seven products were game-changers amongst a pool of more than 1,500 new products. Plus, Good Housekeeping readers voted for one Hall of Fame winner, a product that consumers can't seem to live without.<br /> - 2/7/2012
Deckers Outdoor Grows Online Conversions
Deckers recognized an immediate increase in customer engagement upon switching to Demandware, including a 14 percent increase in conversion on UGGAustralia.com in the first week. <br /> - 2/7/2012
Dole Continues to Develop Sourcing Strategy
With network optimization as the goal, Transplace recommends strategic assignment of carriers to all of the lanes within the Doles North American freight network.<br /> - 2/7/2012
Amazon.com May Open Brick and Mortar Stores
Analysts say the move may be inspired by the success of Apple Inc., which has hundreds of its own stores to show off interactive gadgets and accessories.<br /> - 2/7/2012
Former Diageo Exec Joins Heinz as CPO
The former Diageo head of global procurement, John Dickson, is to become chief procurement officer at H.J. Heinz.<br /> - 2/7/2012
Charmer Sunbelt Makes the Most of WMS Investment
To fully integrate SAPs WMS, the wine and spirits distributor needed to upgrade its warehouses to a real-time data collection system. Installing WLAN achieved vital savings in installation and labor costs.<br /> - 2/6/2012
10 Predictions for Brand-Oriented Manufacturers
<div>What will 2012 hold for Brand-Oriented Value Chain manufacturing supply chain organizations? How about intelligent innovation, Big Data dilemmas and social business, to name a few? Find out what other expectations IDC Manufacturing Insights has for consumer goods manufacturers in areas like supply chain, PLM, operations technology, IT, and more.</div><br /> - 2/6/2012
Are you in for a First-Quarter, Trade Promotion Surprise?
CPG is even more dependent upon trade spending than ever before.Trade promotion spending for a typical consumer brand can be 15 percent to 20 percent of sales revenue, depending upon the category.<b> </b>For some CPG manufacturers, the first-quarter is full of trade promotion surprises. Are you in for a surprise?<span style="font-weight: bold;"> </span><br />