ARTICLES BY THIS AUTHOR
- 2/1/2012
Network Services Company Synchronizes Product Data
1SYNC and SpecPage will ensure that the suppliers critical data is automatically cleansed and rejected, if erroneous before reaching NETWORK and its members.<br /> - 2/1/2012
P&G to Cut 1,600 Jobs, Banks on Digital Marketing for ROI
Facing flat market shares and growing pressure to cut costs, the company is banking on digital marketing to help contain media spending long-term.<br /> - 1/31/2012
PepsiCo Names 3 Brands to Billion-Dollar Status
<div>PepsiCo announces that Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages have each grown to more than $1 billion in annual retail sales, expanding PepsiCo's portfolio of billion-dollar brands to 22.</div><br /> - 1/31/2012
2012 Readers' Choice: Enterprise Resource Planning
The Top 5 providers of a complete suite of enterprise-wide ERP software, including Finance, HR, CRM, Supply Chain, PLM, etc. - 1/31/2012
2012 Readers' Choice: Business Intelligence
The Top 8 providers of a point software solution or a software suite for Business Intelligence, including analytics, data warehousing, etc. - 1/31/2012
Pfizer Launches Web Site for Consumers
The makers of Centrum multivitamins announce the launch of its new web site that provides tools and personalized information to make confident nutritional and lifestyle choices. <br /> - 1/31/2012
Next Generation ERP
2011 has been a pivotal year for ERP software. A new generation of solutions has emerged. Michael Griffiths, Microsoft Business Solutions global retail & distribution product director, explains how these systems are putting powerful yet cost-effective capabilities into the grasp of CG companies. - 1/31/2012
2012 Readers' Choice: Trade Promotion Management
The Top 8 providers of a software solution for trade promotion effectiveness, including traditional TPM, promotion analytics, price management, trade promotion optimization, etc. - 1/31/2012
Driscoll's Builds Stronger Brand Equity
Driscolls wanted to create a stronger connection between its berries and consumers. To help engage consumers on a more personal level, Driscolls created a traceability program called Follow Us To The Farm, which is accessible via the www.driscsolls.com web site.<br /> - 1/31/2012
Moms Inspire Kimberly-Clark
Huggies' MomInspired grant program provides seed capital and resources to help fund women-owned business startups and new product innovations inspired by personal motherhood challenges and experiences.