ARTICLES BY THIS AUTHOR
- 2/1/2012
Network Services Company Synchronizes Product Data
1SYNC and SpecPage will ensure that the suppliers critical data is automatically cleansed and rejected, if erroneous before reaching NETWORK and its members.<br /> - 2/1/2012
P&G to Cut 1,600 Jobs, Banks on Digital Marketing for ROI
Facing flat market shares and growing pressure to cut costs, the company is banking on digital marketing to help contain media spending long-term.<br /> - 1/31/2012
Driscoll's Builds Stronger Brand Equity
Driscolls wanted to create a stronger connection between its berries and consumers. To help engage consumers on a more personal level, Driscolls created a traceability program called Follow Us To The Farm, which is accessible via the www.driscsolls.com web site.<br /> - 1/31/2012
Moms Inspire Kimberly-Clark
Huggies' MomInspired grant program provides seed capital and resources to help fund women-owned business startups and new product innovations inspired by personal motherhood challenges and experiences. - 1/31/2012
2012 Readers' Choice: Editors' Picks
This years Readers Choice survey spans 10 categories, but some companies do not fit snugly into any one group. In response, we created the Editors Pick section to recognize solutions and service providers that are making a difference in the consumer goods industry and should be dually noted. - 1/31/2012
Philips Sells Senseo Coffee Brand to Sara Lee
<div>The partnership is expected to increase breakthrough innovation and expand the geographic footprint for SENSEO.</div><br /> - 1/31/2012
2012 Readers' Choice: New Product Development & Introduction
The Top 10 providers of a suite of software application or point solution for product management, including new product development, formulation, packaging, introduction and launch. - 1/31/2012
2012 Readers' Choice: Supply Chain Planning
The Top 5 providers of a suite of software or point solution for Supply Chain Planning, including demand forecasting, distribution, inventory optimization, etc. - 1/31/2012
Top 10 Manufacturing Supply Chain Predictions
The past five years have brought dramatic change to the manufacturing supply chain more so, perhaps, than any other five-year period in recent memory. Find out the top 10 predictions IDC Manufacturing Insights has identified that will drive supply chain activity and IT investments for the year. <br /><br /> - 1/31/2012
Private Label: Collaborate, Not Confront
Can CPG manufacturers and retailers with private-label ranges collaborate in their efforts to attract the same consumer? Counterintuitive though that proposition may appear, the real question is can they afford not to?