ARTICLES BY THIS AUTHOR
- 2/28/2012
Tips to Align Shopper Marketing and Trade Promotions
<div>The intersection between shopper marketing and trade promotions is creating both operational and financial challenges for CPG organizations. Leaders, like The Clorox Company, are making great strides in defining the best path forward. Here, Booz & Company recommends CPG companies take the following actions for maximum impact with consumers.</div><br /> - 2/28/2012
Clorox Launches Flash Sale on Facebook
Clorox's Green Works brand partners with Alice.com to offer the industry's first-of-its-kind flash sale on Facebook.<br /> - 2/28/2012
Guess? Elects Chief People Officer
Guess?, Inc. announces two important appointments to its senior management team: Chet Kuchinad as Chief People Officer and Amber Tarshis as Senior Vice President, Marketing.<br /> - 2/27/2012
Unilever Invests in Internet Marketing
<div>Unilever is the first major advertiser to sign on with Nielsen for comprehensive measurement of all 2012 digital campaigns across its suite of nearly 40 brands in the United States.</div><br /> - 2/27/2012
SC Johnson Introduces Low-Waste Cleaners
The expansion builds on SC Johnson's Windex Mini concentrated refill pilot, launched in July 2011, which aimed to create dialogue and engage consumers.<br /> - 2/26/2012
Direct to Consumer Continues to Rise
A new survey reveals that the use of social and mobile channels are increasingly helping consumer goods companies become more comfortable with the direct-to-consumer selling model. In fact, the number of companies selling products directly to consumers isexpected to increase from 24 percent to 41 percent over the next 12 months. <br /> - 2/23/2012
P&G to Cut Non-Manufacturing Jobs
<div>In total, P&G aims to trim $10 billion of costs, including $1 billion in marketing costs and $3 billion in overhead costs.</div><br /> - 2/23/2012
Columbia Sportswear Expands Global E-Commerce
PFSweb was selected to provide multiple direct-to-consumer services for the Columbia and Sorel sites.<br /> - 2/21/2012
Johnson & Johnson Names New CEO
<div>The candidate succeeds Bill Weldon, who has served as Chairman and CEO of J&J since 2002.</div><br /> - 2/21/2012
Brown-Forman Puts Innovation in a Bottle
Jack Daniel's Tennessee Honey, Southern Comfort Fiery Pepper, Finlandia's flavored vodkas...the liquor category has never looked or tasted so good thanks in part to Brown-Forman Corporation, which put innovation front and center in its long-term growth strategy. <br />