Walmart Leads Top 50 Retail List, Amazon.com Rises Fast
The Best Retail Brands report from Interbrand Design Forum recently ranked the Top 50 U.S. retail brands by brand value, as well as the top retail brands from the U.K., France, Germany, Spain, and the Asia Pacific.
Though it continues to be uneven, there are signs of growth. While the total brand value of this year's top 50 retail brands is flat, many brands increased in value by impressive double digits. The average growth by brand was a healthy 4 percent. The threshold for the U.S. league table has gone up over 90 percent compared to last year, as it now takes a brand value of $771 million to make the Top 50.
There were several shifts in the U.S. top 10. Walmart is still No. 1 by a huge margin, with a brand value over $139 billion, down 2 percent from last year. Target holds on to the No. 2 position with a value of $23 billion, up 1 percent from 2011. The Home Depot maintains its hold on No. 3, while CVS/pharmacy moves up to No. 4, surpassing Best Buy, who experienced an 11 percent decline in brand value and falls to No. 5 on the list. Walgreens remains at No. 6, while Coach's 16 percent increase propels them to No. 7, now ahead of Sam's Club (No. 8). Top riser Amazon.com is No. 9 and eBay moves into the top 10 for the first time. eBay replaces Dell, which falls off the list due to the fact it no longer meets the criteria for the list with less than 50 percent of its revenues from sales through its branded retail locations.
Here’s a look at the 50 Most Valuable U.S. Retail Brands for 2012:
1. Walmart?
2. Target
3. Home Depot
4. CVS?
5. Best Buy?
6. Walgreens
7. Coach?
8. Sam's Club
9. Amazon.com?
10. eBay?
11. Nordstrom
12. Publix?
13. Lowe's?
14. Dollar General
15. Costco?
16. Kohl's
17. Staples?
18. Victoria's Secret
19. Avon
20. Tiffany & Co.?
21. AutoZone
22. Gap
23. GameStop?
24. Bed Bath & Beyond?
25. Old Navy?
26. Sherwin-Williams?
27. Michaels?
28. Ross Dress for Less?
29. Guess?
30. Banana Republic
31. J. Crew
32. TJ Maxx?
33. Marshall's?
34. PetSmart
35. Toys "R" Us?
36. RadioShack
37. Dick's Sporting Goods
38. Whole Foods
39. Dollar Tree?
40. Bath & Body Works
41. Urban Outfitters
42. American Eagle Outfitters?
43. Big Lots?
44. Buckle?
45. Abercrombie & Fitch
46. Tractor Supply?
47. Family Dollar
48. Advance Auto Parts
49. Macy's
50. Rent-A-Center
"One of the most compelling lessons from the list is that the best brands didn't stand idly by, waiting for further signs of recovery. They contributed to it by anticipating their customer's desire to return — not to shopping as usual — but to something better," says Bruce Dybvad, CEO of Interbrand Design Forum. "For the most part, companies have invested in better store experiences and put more capabilities into the hands of their shoppers."
Online retail spending continued to grow, from almost 7 percent to nearly 9 percent of all U.S. retail sales. But when it comes to mastering the integrated omnichannel environment, the retail industry as a whole seems to have barely scratched the surface. For individual retailers, such as Walmart and Target, online revenue accounts for less than 2 percent.
It's a highly competitive marketplace. A company may see it's losing market share, but may not see where it's going. Consumer spending is scattered thanks to new ways of making purchases. Manufacturers are becoming retailers. New rivals, often in the form of companies too small to hit the radar, continue to enter and fragment the market. In such a climate, every customer interaction becomes crucial.
Looking beyond the U.S. list, Tesco, Carrefour, Aldi, Zara, and Woolworths are ranked as the No. 1 retailer in their respective markets — all holding their top spots from 2011.
Though it continues to be uneven, there are signs of growth. While the total brand value of this year's top 50 retail brands is flat, many brands increased in value by impressive double digits. The average growth by brand was a healthy 4 percent. The threshold for the U.S. league table has gone up over 90 percent compared to last year, as it now takes a brand value of $771 million to make the Top 50.
There were several shifts in the U.S. top 10. Walmart is still No. 1 by a huge margin, with a brand value over $139 billion, down 2 percent from last year. Target holds on to the No. 2 position with a value of $23 billion, up 1 percent from 2011. The Home Depot maintains its hold on No. 3, while CVS/pharmacy moves up to No. 4, surpassing Best Buy, who experienced an 11 percent decline in brand value and falls to No. 5 on the list. Walgreens remains at No. 6, while Coach's 16 percent increase propels them to No. 7, now ahead of Sam's Club (No. 8). Top riser Amazon.com is No. 9 and eBay moves into the top 10 for the first time. eBay replaces Dell, which falls off the list due to the fact it no longer meets the criteria for the list with less than 50 percent of its revenues from sales through its branded retail locations.
Here’s a look at the 50 Most Valuable U.S. Retail Brands for 2012:
1. Walmart?
2. Target
3. Home Depot
4. CVS?
5. Best Buy?
6. Walgreens
7. Coach?
8. Sam's Club
9. Amazon.com?
10. eBay?
11. Nordstrom
12. Publix?
13. Lowe's?
14. Dollar General
15. Costco?
16. Kohl's
17. Staples?
18. Victoria's Secret
19. Avon
20. Tiffany & Co.?
21. AutoZone
22. Gap
23. GameStop?
24. Bed Bath & Beyond?
25. Old Navy?
26. Sherwin-Williams?
27. Michaels?
28. Ross Dress for Less?
29. Guess?
30. Banana Republic
31. J. Crew
32. TJ Maxx?
33. Marshall's?
34. PetSmart
35. Toys "R" Us?
36. RadioShack
37. Dick's Sporting Goods
38. Whole Foods
39. Dollar Tree?
40. Bath & Body Works
41. Urban Outfitters
42. American Eagle Outfitters?
43. Big Lots?
44. Buckle?
45. Abercrombie & Fitch
46. Tractor Supply?
47. Family Dollar
48. Advance Auto Parts
49. Macy's
50. Rent-A-Center
"One of the most compelling lessons from the list is that the best brands didn't stand idly by, waiting for further signs of recovery. They contributed to it by anticipating their customer's desire to return — not to shopping as usual — but to something better," says Bruce Dybvad, CEO of Interbrand Design Forum. "For the most part, companies have invested in better store experiences and put more capabilities into the hands of their shoppers."
Online retail spending continued to grow, from almost 7 percent to nearly 9 percent of all U.S. retail sales. But when it comes to mastering the integrated omnichannel environment, the retail industry as a whole seems to have barely scratched the surface. For individual retailers, such as Walmart and Target, online revenue accounts for less than 2 percent.
It's a highly competitive marketplace. A company may see it's losing market share, but may not see where it's going. Consumer spending is scattered thanks to new ways of making purchases. Manufacturers are becoming retailers. New rivals, often in the form of companies too small to hit the radar, continue to enter and fragment the market. In such a climate, every customer interaction becomes crucial.
Looking beyond the U.S. list, Tesco, Carrefour, Aldi, Zara, and Woolworths are ranked as the No. 1 retailer in their respective markets — all holding their top spots from 2011.