ARTICLES BY THIS AUTHOR
- 5/6/2012
Oldcastle Improves Supply Chain Visibility
<div>Comprehensive analytics from Vision Chain are expected to provide Oldcastle with sales and supply chain visibility for actionable insights.</div><br /> - 5/6/2012
IBM to Acquire Tealeaf Technology
<div>With this agreement, IBM extends its Smarter Commerce initiative by adding qualitative analytics capabilities that aim to provide real-time and automated insights into online customer buying experiences across online and mobile devices.</div><br /> - 5/6/2012
L'Oreal USA Celebrates Women in Digital
<div>The new initiative aims to increase diversity in digital marketing to develop technology for women, by women.</div><br /> - 5/6/2012
Kraft Brand Launches its Largest Ad Campaign
<div>The Oscar Mayer brand is rolling out one of the largest advertising campaigns in the brand's history to support the launch of Oscar Mayer Selects.</div><br /> - 5/6/2012
OREO Enters 100th Year Crossing the $2B Mark
In the first quarter of 2012 OREO grew double digits in North America and nearly 40 percent in Europe and Developing Markets.<br /> - 5/1/2012
Former Clorox EVP, CFO Joins Energizer Board
Daniel J. Heinrich brings to Energizer more than 34 years of experience in consumer products and financial management.<br /> - 5/1/2012
Mobile Commerce Tops 13% in Q1 2012
The U.S. retail industry saw continued growth in online and mobile buying trends in the first quarter, driven by today's rising digital consumer marketplace. Meanwhile, shoppers referred to retailer sites from social networks generated 2.4 percent of all online sales, an increase from the 1.7 percent seen over this period last year. <br /> - 5/1/2012
Data, Data, Everywhere
<div>Manufacturers accumulate lots of data from their supply chains. Were not suggesting that they need to use <b><i>all</i></b> this data right away; but many are using <b><i>very little</i></b> of it to improve their forecasts. By taking some small first steps with their data, manufacturers can make some giant leaps in their forecasting.</div><br /> - 4/30/2012
Anheuser-Busch Boosts Production of Bud Light Platinum
Based on SymphonyIRI data, Bud Light Platinum has proven to be the most successful brand launch in the U.S. alcohol industry since 2005.<br /> - 4/30/2012
Pepsi Launches First Global Campaign, Maximizes Digital Platforms
Pepsi's global campaign launches in the U.S. with "Pepsi Pulse," an interactive digital platform that will operate in real time, curating and serving up trending pop-culture content, entertainment news and consumer incentives. <br />