ARTICLES BY THIS AUTHOR
- 5/8/2012
Kimberly-Clark Empowers Front-End Innovation
<div>Like many consumer goods companies, one of Kimberly-Clarks biggest challenges was creating high-value ideas and concepts to grow new product revenue. The quantity of ideas was not the problem it was the quality. Heres a look inside the companys multi-year journey to improve results from innovation efforts.</div><br /> - 5/8/2012
The Evolution of Sales & Marketing Planning
Marketing, pricing and trade promotion activities are critical to the success of consumer products companies. The stakes are high as companies spend billions of dollars trying to grow their business. Those who can better understand, plan and predict are winning, those who cant move toward extinction.<br /> - 5/7/2012
Sunny Delight Reduces Fuel Costs and Emissions
<div>Sunny Delight uses clean energy trucks to reduce fuel costs and emissions with a third-party logistics company.</div><br /> - 5/7/2012
Popcorn, Indiana Achieves Forecast Accuracy Success
<div>After adopting a new TPM solution, Popcorn, Indiana, LLC, has been able to reduce its deduction balance by more than 50 percent, and improve forecast accuracy.</div><br /> - 5/7/2012
GS1 US and GS1 Germany Announce Joint Venture
<div>The venture of 1SYNC and SA2 Worldsync together provide product data synchronization services and solutions to more than 15,000 businesses, directly or indirectly, in more than 40 countries.</div><br /> - 5/7/2012
Unilever Partners for Sustainable Growth Strategy
<div>Unilever signs its thirtieth strategic supplier partnership to support the company's sustainable growth ambitions.</div><br /> - 5/7/2012
Darice Enhances Warehouse and Distribution Management
<div>Though Darice is a family operation, the company is a major global competitor with a wide variety of products and capabilities. The company gained the flexibility to manage changes in its fulfillment processes and streamline operations by leveraging Manhattan SCALE.</div><br /> - 5/7/2012
Kraft Improves its Environmental Impact
<div>Today, Kraft employees around the world are using lifecycle thinking to help uncover ways to eliminate waste in manufacturing.</div><br /> - 5/7/2012
Tips for Driving More Value with Innovation
<div>Todays consumer packaged goods companies face extreme demands on innovation and market responsiveness, but they must also quickly navigate a tangled web of product compliance mandates in order to protect profitability. Here, two industry experts share their proven tips for improving the velocity of value creation within your organization.</div><br /> - 5/7/2012
Diamond Gains CEO from Hostess, Kraft, P&G
<div>Brian J. Driscoll brings extensive operations leadership in from companies like Procter & Gamble, Kraft Foods, Nestl and most recently, Hostess.</div><br />