ARTICLES BY THIS AUTHOR
- 5/31/2012
Patagonia Inks Customer Marketing Database Deal
The retail solution is expected to tie consumer, transactional and promotional data together, providing Patagonia with a complete 360-degree view of the customer.<br /> - 5/31/2012
Drivers of Value
Faced with increasing commodity price volatility, channel complexity and the persistence of sizable trade budgets, many consumer packaged goods companies are looking to fundamentally change or upgrade their trade promotion management (TPM) capabilities. - 5/31/2012
Dove Markets Real Women
For the first-time ever, every woman who uploads a photo will appear in a Dove ad, including online ads and a dynamic billboard in the world-renowned Times Square. - 5/31/2012
Lifeway Pilots Kiosks
The Chicago-based company is evaluating the concept with an eye toward possible expansion. - 5/31/2012
Kellogg Completes Pringles Acquisition
The addition of the iconic snack business makes Kellogg the world's second-largest savory snack company.<br /> - 5/31/2012
Chasing Elephants
<em>CGT</em> Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/31/2012
PANDORA Goes Natural
The new collection, entitled "Floral Nostalgia," features more than 100 new jewelry pieces. - 5/31/2012
Diageo Appoints New President in Canada
A 19-year Diageo veteran will succeed current President and CEO Debra Kelly-Ennis, who has decided to leave the company. <br /> - 5/31/2012
Direct POS Data Sharing
Jennifer Beckett, vice president of Sales & Marketing at Vendor Managed Technologies, Inc. (VMT), reveals how data sharing has drastically changed the collaborative analytics environment for retailers and suppliers. - 5/29/2012
Progress Report: Nestle Creates Shared Value in the U.S.
Nestl in the United States released its 2011 Creating Shared Value report detailing new accomplishments in the areas of nutrition, sustainable business practices, and economic and community development. <br />