ARTICLES BY THIS AUTHOR
- 5/31/2012
Chasing Elephants
<em>CGT</em> Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/31/2012
PANDORA Goes Natural
The new collection, entitled "Floral Nostalgia," features more than 100 new jewelry pieces. - 5/31/2012
Diageo Appoints New President in Canada
A 19-year Diageo veteran will succeed current President and CEO Debra Kelly-Ennis, who has decided to leave the company. <br /> - 5/31/2012
Direct POS Data Sharing
Jennifer Beckett, vice president of Sales & Marketing at Vendor Managed Technologies, Inc. (VMT), reveals how data sharing has drastically changed the collaborative analytics environment for retailers and suppliers. - 5/31/2012
Amstel Light Savors Complexity
Created by Droga5 New York, the integrated campaign includes print, radio, out-of-home, digital and social media activations, and highlights the sophistication, multi-dimensionality, and depth of both Amstel Light's consumers and the beer itself. - 5/31/2012
2012 Visionaries
<em>CGT</em> presents the most recent crop of "Visionaries" 13 influential leaders who are shaping the future of their respective companies with unprecedented initiatives. Starting with a tribute to "Big Data" pioneer Tony van der Hoek, the 2012 Visionaries share details on how they are bringing "big picture" ideas to life. <br /> - 5/31/2012
A New Face for Coppertone
Alison Sweeney, host of NBC's "The Biggest Loser" and mother of two, will help select finalists for the Facebook photo contest. - 5/31/2012
Patagonia Inks Customer Marketing Database Deal
The retail solution is expected to tie consumer, transactional and promotional data together, providing Patagonia with a complete 360-degree view of the customer.<br /> - 5/31/2012
Drivers of Value
Faced with increasing commodity price volatility, channel complexity and the persistence of sizable trade budgets, many consumer packaged goods companies are looking to fundamentally change or upgrade their trade promotion management (TPM) capabilities. - 5/29/2012
SAP to Acquire Ariba for $4.3B
The acquisition is expected to establish SAP as a leading business network, adding cloud-based, business-to-business collaboration to its existing solutions. <br />