ARTICLES BY THIS AUTHOR
- 5/31/2012
Amstel Light Savors Complexity
Created by Droga5 New York, the integrated campaign includes print, radio, out-of-home, digital and social media activations, and highlights the sophistication, multi-dimensionality, and depth of both Amstel Light's consumers and the beer itself. - 5/31/2012
2012 Visionaries
<em>CGT</em> presents the most recent crop of "Visionaries" 13 influential leaders who are shaping the future of their respective companies with unprecedented initiatives. Starting with a tribute to "Big Data" pioneer Tony van der Hoek, the 2012 Visionaries share details on how they are bringing "big picture" ideas to life. <br /> - 5/31/2012
A New Face for Coppertone
Alison Sweeney, host of NBC's "The Biggest Loser" and mother of two, will help select finalists for the Facebook photo contest. - 5/31/2012
Patagonia Inks Customer Marketing Database Deal
The retail solution is expected to tie consumer, transactional and promotional data together, providing Patagonia with a complete 360-degree view of the customer.<br /> - 5/31/2012
Drivers of Value
Faced with increasing commodity price volatility, channel complexity and the persistence of sizable trade budgets, many consumer packaged goods companies are looking to fundamentally change or upgrade their trade promotion management (TPM) capabilities. - 5/31/2012
Dove Markets Real Women
For the first-time ever, every woman who uploads a photo will appear in a Dove ad, including online ads and a dynamic billboard in the world-renowned Times Square. - 5/31/2012
Lifeway Pilots Kiosks
The Chicago-based company is evaluating the concept with an eye toward possible expansion. - 5/31/2012
Kellogg Completes Pringles Acquisition
The addition of the iconic snack business makes Kellogg the world's second-largest savory snack company.<br /> - 5/31/2012
Chasing Elephants
<em>CGT</em> Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/29/2012
Kraft Shareholders Approve Mondelez as New Name
It's official: Mondelez will serve as an umbrella for the company's many iconic product brands, including Cadbury, Jacobs, LU, Milka, Nabisco, Oreo, Tang and Trident. <br />