ARTICLES BY THIS AUTHOR
- 6/17/2012
LeapFrog Appoints Chief Marketing Officer
<div>In this role, the new CMO is responsible for the LeapFrog brand and consumer experience globally, which includes consumer insights, product marketing, licensing, content development, marketing communications and public relations.</div><br /> - 6/17/2012
Walmart, P&G Drive QR Code Campaign in NYC
A truck covered with QR codes for several P&G products, including Bounty paper towel, Head & Shoulders shampoo and Iams dog food, will visit a dozen popular locations in the city throughout the month of June.<br /> - 6/17/2012
Consumers Identify Social Media Pitfalls for Brands
A survey from NYU found that more than half of consumers called their experience of communicating with brands via social media "disappointing" or "mediocre." The survey measured sentiment across eight different industries to rate the best and worst in social customer service. Get the results here.<br /> - 6/14/2012
Vans Targets $1B Growth, Announces New Product Lines
VF Corporation's largest action sports brand details global strategy to achieve $2.2 billion in revenues by 2016.<br /> - 6/14/2012
Sara Lee Names Innovation Leader for Hillshire Brands Company
Most recently, the spin off's Chief Innovation Officer served as global vice president, marketing, writing and creative expression GBU at Newell Rubbermaid, Inc. <br /> - 6/12/2012
Walmart CEO Reviews 50 Years of Success
<div>Duke says each business unit is firing on all cylinders; the overall business is strong, well-positioned and on an upward trajectory.</div><br /> - 6/12/2012
ConAgra Shares Roadmap To Operational Excellence
ConAgras Senior Director of Continuous Improvement candidly reveals details behind the strategy and deployment of a large-scale Overall Equipment Effectiveness (OEE) roll out. Today, OEE serves the company as a central business performance metric to help evaluate opportunities in sourcing, supply planning optimization and distribution network improvements as well as in capital equipment and product innovation initiatives.<br /> - 6/12/2012
Walmart, Unilever Execs Join GS1 US Board
<div>Cameron Geiger of Wal-Mart Stores, Inc., and Kees Kruythoff of Unilever North America have been appointed to the GS1 US Board of Governors.</div><br /> - 6/12/2012
Diageo Acquires Cabin Fever Maple Flavored Whisky
<div>The brand will be the newest addition to Diageo's Catalyst Division, which focuses exclusively on high potential brands.</div><br /> - 6/11/2012
Coca-Cola, Ford, Heinz, Nike, P&G Form New Collaborative
These five global companies form the Plant PET Technology Collaborative (PTC), a strategic working group focused on accelerating the development and use of 100% plant-based PET materials and fiber in their products. <br />