ARTICLES BY THIS AUTHOR
- 6/26/2012
Leveraging Consumer & Shopper Insights to Drive Collaboration with Retail Trading Partners
<div>In 2012 consumer goods manufacturers need a new currency to fuel collaboration with retail trading partners.This new currency should be based on consumer and shopper insights that define win/win/win (consumer/retailer/manufacturer) ideas for mutual growth...</div><br /> - 6/25/2012
Heinz Appoints North American Business Lead
Dave Woodard is expected to lead Heinz North America to new levels of success by leveraging his proven expertise in marketing and innovation, and his keen understanding of consumer behavior.<br /> - 6/25/2012
Top 5 Ways to Engage Consumers with Social Media
Multi-award winning Producer and Digital Marketing Expert Van Vandegrift and his team in Hollywood have been behind some of the most successful online and in-store digital shopper marketing campaigns for major CG brands, including Hefty, Bisquick and Sunsweet. Here he counts down the top five ways to engage consumers with social media.<br /> - 6/25/2012
Coca-Cola Invests $3B to Support Growth in India
The Coca-Cola Company has robust plans to capture growth in India with investments in innovation, expansion of distribution network, etc. The company has already invested more than $2 billion in India since it re-entered the country in 1993. <br /> - 6/25/2012
Pharmavite Expands Product Line, Introduces New Brand
A total of 20 offerings across three new Nature Made product lines will be in market by year end. In addition, Pharmavite will introduce Voots, a recent brand acquisition. - 6/25/2012
Hershey Details 5-Year Growth Plan
Under a comprehensive strategic plan, five core brands Hersheys, Reeses, Hersheys Kisses, Jolly Rancher and Ice Breakers will become global cornerstones.<br /> - 6/25/2012
Anheuser-Busch InBev Confirms Interest in Grupo Modelo
Settling industry rumors, Anheuser-Busch InBev noted that there is truth to the recent speculation regarding a possible combination between AB InBev and Grupo Modelo. <br /> - 6/19/2012
P&G Uses Downstream Data to Boost On-Shelf Availability
Focusing on store-level data enables CG companies to win in modern retail. Here, a member of Procter & Gambles Retailer Connect Program candidly reveals how the company is using POS data to identify out-of-stock/zero sales incidents and then act in store to fix those opportunities and drive sales.<br /> - 6/18/2012
General Mills, Smart Balance Adopt New Web Marketing Capabilities
<div>Using Swoop, General Mills and Smart Balance are able to present consumers who engage relevant information they would normally seek in a secondary search.</div><br /> - 6/17/2012
LeapFrog Appoints Chief Marketing Officer
<div>In this role, the new CMO is responsible for the LeapFrog brand and consumer experience globally, which includes consumer insights, product marketing, licensing, content development, marketing communications and public relations.</div><br />