ARTICLES BY THIS AUTHOR
- 8/5/2012
Nature's Pride Unveils New Packaging
<div>The bread brand highlights its natural ingredients and benefits through easy-to-read nutritional facts and icons.</div><br /> - 8/5/2012
Virtual Identity Management Expert to Keynote CGT Event
Nowadays there are greater opportunities to connect with customers around the world, but also deeper, darker dangers you need to be aware of in both business and infrastructure planning. <span><br /></span><br /> - 8/5/2012
Leading CG Company Reduces Supply Chain Costs
Across a multi-billion dollar business in North America alone, millions of dollars of economic value are being delivered to the business through a co-managed IT service delivery model, based on monitoring key business KPIs, and impacting them with specific-value driven interventions. <br /> - 8/5/2012
Kraft Names EVP; Reorganizes for Spin-Off
<div>The announcement of this candidate, together with the recent announcement of Kim Rucker as General Counsel of the future North America grocery company completes the leadership teams of the two companies for the spin-off.</div><br /> - 8/1/2012
Avon Names New Group VP
<div>The candidates responsibilities include Corporate & Employee Communications, PR, Representative Communications, and Corporate Social Responsibility.</div><br /> - 7/31/2012
Marketing Spend Pays Off for CPG Giants
Unilever, LOreal, Colgate-Palmolive and Kimberly-Clark all beat analyst expectations for sales growth last quarter, with three of the four saying they stepped up marketing spending. Find out more about the results, including what it means for The Procter & Gamble Company. <br /> - 7/31/2012
LeapFrog Names Former Nike Exec to Digital SVP
Most recently, the candidate was the general manager of Nike+ where he led efforts to elevate the Nike+ consumer experience, increase the level of consumer engagement and service, and expand key consumer digital products. <br /> - 7/30/2012
As Seen On TV, Inc. Expands Social Media Efforts
<div>Its new marketing plan with BrightShop Digital is exptected to drive traffic and growth to AsSeenOnTV.com.</div><br /> - 7/30/2012
Godiva Improves Online Marketing
<div>Godiva Chocolatier partners with Monetate to help improve its ability deliver the right content and experiences to its online customers.</div><br /> - 7/30/2012
Unilever to Sell Frozen Meals to ConAgra
<div>The companys decision to divest its North American frozen meals business is in line with its global strategy to exit the frozen foods business.</div><br />