ARTICLES BY THIS AUTHOR
- 8/7/2012
More Customer Contact
Coca-Cola Brasil incorporates social media into its Customer Relationship Management strategy. - 8/7/2012
The Innovation Solution
A sneak peek inside Praveen Gupta's new book on making innovation more pervasive, predictable and profitable. - 8/7/2012
Here to Stay
<em>CGT </em>Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue. - 8/7/2012
Natural Product Solutions Introduces New Line of Supplements
<div>NPS announces its partnership with four-time NBA champion, television personality and health and wellness enthusiast, John Salley, in a line of natural supplements called VirMax.</div><br /> - 8/7/2012
Innovative Shopping
A Clorox and Alice.com Facebook flash sale proves social commerce pays off. - 8/7/2012
Driving Retail Collaboration
Johan Sauer of Cognizant's Consumer Goods Consulting Practice explains the origins of the trade promotion model, and describes how to leverage consumer and shopper insights to drive collaboration with retail trading partners. - 8/7/2012
Social Collaboration Success
Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results. - 8/6/2012
TABS Group Names New Partner
<div>The Tabs Group announces the promotion of Bill Laros to Partner.</div><br /> - 8/6/2012
Campbell Completes Bolthouse Farms Acquisition
Campbell Soup Company completes the acquisition of Bolthouse Farms for $1.55 billion in cash.<br /> - 8/6/2012
Nestle USA Appoints New Chairman and CEO
Paul Grimwood, CEO of Nestl UK & Ireland, has been appointed to the role of chairman & CEO of Nestl USA following the announcement by current chairman & CEO Brad Alford, who is to retire in October 2012.<br />