ARTICLES BY THIS AUTHOR
- 8/7/2012
Innovative Shopping
A Clorox and Alice.com Facebook flash sale proves social commerce pays off. - 8/7/2012
Driving Retail Collaboration
Johan Sauer of Cognizant's Consumer Goods Consulting Practice explains the origins of the trade promotion model, and describes how to leverage consumer and shopper insights to drive collaboration with retail trading partners. - 8/7/2012
Social Collaboration Success
Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results. - 8/7/2012
The Fastest Growing U.S. Retailers
<div>Sprouts Farmers Market, Lululemon and Under Armour are among the fastest-growing retailers in the United States, according to <i>STORES Magazine</i>. A look at the list here highlights some of the biggest trends among consumers, including the interest surrounding organic supermarkets, high-end retail brands and mobile technologies.</div><br /> - 8/7/2012
Beyond the Brand
Pfizer Consumer Healthcare heard directly from consumers that simplified and easy access to nutritional information is what they needed. Being in the multivitamin business for 30 years, the Centrum team listened and developed Nutrition Possible to help people achieve their overall nutritional goals. - 8/7/2012
The State of Facebook
Is it time to surmise the demise? After its disappointing IPO, Facebook is under pressure from investors and analysts to report increased growth and revenue to Wall Street. - 8/7/2012
More Customer Contact
Coca-Cola Brasil incorporates social media into its Customer Relationship Management strategy. - 8/6/2012
Campbell Completes Bolthouse Farms Acquisition
Campbell Soup Company completes the acquisition of Bolthouse Farms for $1.55 billion in cash.<br /> - 8/6/2012
Nestle USA Appoints New Chairman and CEO
Paul Grimwood, CEO of Nestl UK & Ireland, has been appointed to the role of chairman & CEO of Nestl USA following the announcement by current chairman & CEO Brad Alford, who is to retire in October 2012.<br /> - 8/6/2012
TABS Group Names New Partner
<div>The Tabs Group announces the promotion of Bill Laros to Partner.</div><br />