ARTICLES BY THIS AUTHOR
- 8/28/2012
Tom's of Maine Launches Recycling Initiative
In keeping with the Tom's of Maine stewardship model, this free collection program enables consumers to keep packaging out of landfills.<br /> - 8/28/2012
Great Lakes Brewing Leverages TMS
The regional brewery and brewpub will leverage a SaaS TMS solution from Transplace, for improved transportation planning and execution. <br /> - 8/27/2012
Del Monte Inventory Metrics Beat Industry Average
<div>In an effort to enhance a lean and responsive supply chain, Del Monte Foods has implemented a demand-driven inventory planning service from Real Time Value Network, provided by One Network Enterprises. The solution is expected to lower inventories and operational costs, improve service, and increase profitability.</div><br /> - 8/20/2012
ConAgra Completes Acquisition of Unilever Business
<div>The addition of Bertolli and P.F. Changs Home Menu frozen meals expands ConAgra Foods presence in the freezer case.</div><br /> - 8/20/2012
Walmart Launches Dog Food Brand
<div>Available exclusively in more than 2,900 Walmart stores, Pure Balance is the retailers first ultra premium dry dog food.</div><br /> - 8/20/2012
Hallmark Shares Product Portfolio Management Strategies
There are many reasons why your company can't afford to miss product launch windows. So, how do successful companies hit launch windows consistently? It all starts at the beginning of the innovation process. Here, Hallmark outlines its path to success, and Tech-Clarity Founder Jim Brown, reveals key findings from the 3rd Product Portfolio Management Benchmark Study.<br /> - 8/20/2012
PepsiCo Names SVP, Global Strategy and Planning
The new SVP brings extensive experience from ABC News and will be responsible for synchronizing, coordinating and planning the company's communications efforts worldwide.<br /> - 8/20/2012
CPG Companies Step Up Mobile Marketing
Consumer package goods companies are starting to get more innovative in using mobile applications, including rich media ads and QR codes, to have a more direct relationship with consumers. Find out the challenges these companies face when it comes to marketing budgets, and which are leading the way with mobile marketing.<br /> - 8/20/2012
General Mills Improves its Health Profile
The largest General Mills health advancements in fiscal 2012 include increasing whole grain and reducing sodium.<br /> - 8/19/2012
Frito-Lay Offers New Resources for Gluten Free Snacks
In May, the company announced a multi-year initiative to validate many of their products as gluten free, with labeling to follow.<br />