ARTICLES BY THIS AUTHOR
- 4/18/2013
Winning with Analytics
In our analysis of two decades worth of financial balance sheets and income statements, Supply Chain Insights found that all industry segments are facing slowing growth, struggling with pressures on margins, battling an increase in complexity and feeling a need to speed up cycles. Analytics offer a promise to help, but traditional analytics are not sufficient. - 4/18/2013
Hershey Collaborates to Automate Advanced Ordering
The Walmart Sales Category Strategy and Insights Team at The Hershey Company was spending an inordinate amount of time manually generating product orders. Here's how they solved the problem.<br /> - 4/18/2013
2013 Consultant Services Preview Guide
Three leading consultant organizations showcase new services that address mission-critical business needs of consumer goods companies. <br /> - 4/18/2013
2013 Standout SMBs
Based on glowing reader nominations, <em>CGT</em> presents 14 small to mid-sized companies, including KEEN, Popcorn, Indiana and Yasso Frozen Greek Yogurt, with the title of 2013 Standout SMB. Find out what they've been up to over the last year and what plans they have for the future. - 4/18/2013
We Love a Good Story
<em>CGT</em> Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 4/18/2013
Unilever Targets Growth in Emerging Markets through Analytics
Despite a steady growth of large modern retailers, traditional trade still represents a significant share of Unilever's retail sales in emerging markets. The key to growth is to empower the field force with intelligent market information. <br /> - 4/18/2013
Big Data Insights
Whether you like it or not, "Big Data" is here and quietly rewriting the rules. The benefits are so compelling that adoption by the CG industry is inevitable. <em>CGT</em>'s Publisher Albert Guffanti turns to Robert Byrne, CEO, Terra Technology, for answers to the burning "Big Data" questions on every CG executive's mind. - 4/18/2013
PepsiCo Simulates Market Conditions
PepsiCo brand managers believe that analyzing data helps them in understanding consumer choices, at depths sufficient enough to get insight into the products they should likely retain, discard or even revalue. - 4/16/2013
Nestle Unveils Nutrition Education Campaign
By providing tips and tools, a new campaign shows how individuals and families can quickly assemble high-quality balanced meals using frozen prepared entrees.<br /> - 4/16/2013
Walmart App Gives Suppliers Access to Data
The program has already been piloted over the last several months with major suppliers involved including L'Oreal, P&G, General Mills, Kellogg and more.<br />