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Root Man

ARTICLES BY THIS AUTHOR

  • 4/21/2013

    Mike's Hard Innovations Enter New Categories

    Mike's Hard Lemonade Co. rolls out beverage innovations with entries into new categories, beer and cider, and providing new ways for consumers to enjoy mike's hard lemonade flavors. <br />
  • 4/21/2013

    Chiquita Relocates IT Infrastructure

    Chiquita has chosen to house its business-critical information, including shipping, accounts payable and receivable, production, and distribution data for its global operations, within Peak 10s new 14,000-square-foot-facility in North Charlotte.<br />
  • 4/21/2013

    Budweiser Introduces New Can Shape

    <div>The Anheuser-Busch Global Innovation Group has been investigating potential can innovations for several years.</div><br />
  • 4/21/2013

    bareMinerals Launches Nationwide "GO BARE" Tour

    In April, bareMinerals kicked off its nationwide "GO BARE" tour with a decked out, dazzling pop-up boutique-meets-lounge and a traveling team of complexion experts devoted to helping women discover their best skin ever.<br />
  • 4/21/2013

    Nestle Brand Launches Integrated Marketing Campaign

    <div>To celebrate the nationwide launch, Haagen-Dazs Gelato will be featured in television, print and digital advertising as well as public relations, point of sale materials and a social media-driven consumer promotion.</div><br />
  • 4/21/2013

    Energizer Streamlines Packaging Operations

    <div>Sonoco Display and Packaging will design, source, manufacture, pack and ship thousands of Energizer retail displays annually.</div><br />
  • 4/21/2013

    A-B InBev, DOJ Finalize Modelo Deal

    These include an all-cash tender offer of <span>USD 9.15 per share by AB InBev for all the outstanding Grupo Modelo shares it does not already own and, upon completion of the tender offer, the sale of Grupo Modelo's Piedras Negras brewery and stake in Crown to Constellation. </span><br />
  • 4/21/2013

    Orchestro Science Network Launches the CPG Think Tank

    <div>Twelve academic experts aim to make sense of consumer-centric Big Data with adaptive analytics.</div><br />
  • 4/18/2013

    Unilever Targets Growth in Emerging Markets through Analytics

    Despite a steady growth of large modern retailers, traditional trade still represents a significant share of Unilever's retail sales in emerging markets. The key to growth is to empower the field force with intelligent market information. <br />
  • 4/18/2013

    Big Data Insights

    Whether you like it or not, "Big Data" is here and quietly rewriting the rules. The benefits are so compelling that adoption by the CG industry is inevitable. <em>CGT</em>'s Publisher Albert Guffanti turns to Robert Byrne, CEO, Terra Technology, for answers to the burning "Big Data" questions on every CG executive's mind.