ARTICLES BY THIS AUTHOR
- 4/28/2013
Coca-Cola Names Global Design Leader
<div>The brand veteran is the co-founder of Attik, a design agency that led Cokes massive redesign in 2006.</div><br /> - 4/28/2013
Mondelez, Fuse, Twitter Partner for Marketing
<div>The new multi-screen program is expected to target millennial consumers during key impulse-purchase and consumption moments.</div><br /> - 4/24/2013
The Jones Group Takes Action to Improve Profitability
Actions expected to generate approximately $40 million in annualized pre-tax savings include closing approximately 170 underperforming domestic retail stores by mid-2014.<br /> - 4/24/2013
Hershey Assembles Global Leadership Team
The company is taking the measures to further enhance its ability to execute its business strategy, accelerate international growth, and develop and broaden leadership talent. - 4/23/2013
Georgia-Pacific Makes $1.5B Acquisition
Buckeye Technologies' competitive assets and capabilities are expected to provide Georgia-Pacific with a significant platform for continued growth and success. - 4/23/2013
Unilever Credits Sales Growth to Sustainability
CEO Paul Polman details how brands that have made sustainability central to their brand proposition or product innovation accelerated sales during 2012. - 4/23/2013
SAP, Retail Velocity Partner for Demand Data Visibility
An extended partnership aims to provide a holistic view of how consumer demand and in-store sales are materializing downstream in near real time. - 4/23/2013
The Biggest CPG Brand Hits of 2012
Nearly 1,900 new products hit retail shelves across the United States in 2011/12. Yet, only 11 percent of those launches achieved exceptional first-year sales. Here's a look at the top 20 products, including Dannon Oikos and Starbucks K-Cups, that beat daunting new product odds and stimulated growth despite a challenging economic environment.<br /> - 4/23/2013
Utz Connects Multiple Locations to Support Growth
With its recent acquisitions of three major regional brands and distribution networks within the past 24 months, Utz realized it needed to reassess its existing wide area voice and data networking infrastructure.<br /> - 4/22/2013
Nutrisystem Expands into Retail with Walmart
Nutrisystem logged revenue declines, from $509.5 million in 2010 to $401.4 million in 2011, due to lower than average sales prices and fewer customer starts. The new retail push is expected to reach new customers. <br />