ARTICLES BY THIS AUTHOR
- 4/16/2013
U.S. Consumers Love Brands that Love Them
A new survey of 1,000 consumers reveals that loyalty has indeed become a two-way street. No longer are the days when brands can advocate solely for themselves. Read on for a breakdown of consumer loyalty preferences by gender, generation and geographic location. <br /> - 4/16/2013
IRI and 7-Eleven Partner for Suppliers
<div>A solution provided by the newly rebranded IRI will help ensure 7-Eleven and subscribing manufacturer partners work from a single version of the truth.</div><br /> - 4/16/2013
Mondelez Launched 7 Mobile Pilots in 90 Days
In a second phase of the Mobile Futures program, Mondelez will go beyond launching pilots to create entirely new mobile ventures.<br /> - 4/16/2013
Diamond Foods Selects SaaS TMS
<div>The packaged snack food company will utilize an on-demand TMS from Transplace, for improved supply chain visibility and operational efficiency.</div><br /> - 4/16/2013
Snyder's-Lance Introduces New Products
The new Lance products and product extensions will begin shipping to major retailers nationwide this month.<br /> - 4/16/2013
Heinz Names New CEO from Burger King
<div>Bernardo Hees will be appointed Chief Executive Officer of Heinz following the completion of the acquisition by 3G Capital and Berkshire Hathaway.</div><br /> - 4/16/2013
Walmart Makes Dramatic Sustainability Commitments
Walmart President and CEO Mike Duke announces the company's next step on the path to achieving its goal of being supplied 100 percent by renewable energy. - 4/16/2013
Unilever Hits Zero-Waste at 26 More Facilities
The announcement comes shortly after the company's largest competitor, The Procter & Gamble Company, made headlines when it reported that 45 of its facilities have now achieved zero manufacturing waste to landfill.<br /> - 4/15/2013
Coca-Cola Details Stronger U.S. Business Model
A series of actions that began with the acquisition of Coca-Cola Enterprises North American operations in 2010 will result in a more agile, modern, customer-focused franchise business partnership model unique to the United States.<br /> - 4/14/2013
Kraft Launches Expansive Brand Campaign
The new campaign, produced by Saatchi & Saatchi New York and VSA Partners of Chicago, showcases the new CGI-generated Kool-Aid Man in television print, online and mobile creative.<br />