ARTICLES BY THIS AUTHOR
- 4/14/2013
Kraft Launches Expansive Brand Campaign
The new campaign, produced by Saatchi & Saatchi New York and VSA Partners of Chicago, showcases the new CGI-generated Kool-Aid Man in television print, online and mobile creative.<br /> - 4/11/2013
GE and Quirky Partner to Inspire Invention
GE will open thousands of its most promising patents and new technologies to the Quirky community for the development of new consumer products.<br /> - 4/9/2013
Vita Coco Taps ERP Solution for Global Expansion
<div>As the most popular brand in the fastest-growing beverage category coconut water in the U.S., Vita Coco sought a scalable solution that would accommodate new international operations in Europe and Asia, with multiple currencies, intercompany billing and an integrated supply chain.</div><br /> - 4/9/2013
A-B InBev, DOJ Near Agreement Over Modelo Deal
The Department of Justice filed a civil antitrust lawsuit in January challenging the proposed acquisition, saying that the $20.1 billion transaction would substantially lessen competition in the market for beer in the United States. - 4/9/2013
Fathead Accelerates Customer Acquisition Growth
<div>Fathead will use a solution from eWayDirect, to generate new online customers and prospects to meet its aggressive customer acquisition goals.</div><br /> - 4/9/2013
Walmart China to Open 30 New Stores
<div>Walmart will also spend nearly 500 million RMB in this year to remodel 50 existing stores.</div><br /> - 4/8/2013
Unilever Czech Republic Acquires SAVO Brand
As Unilever aims to double its business while reducing environmental impact, it is continuously looking for growth opportunities and to further build its portfolio. This week, this mission resulted in the acquisition of three leading brands in Czech Republic and Slovakia.<br /> - 4/8/2013
Amway Leverages Advergaming
<div>Amway is one of the latest companies to team with the creators of a popular mobile game in Korea to connect with its 5 million players.</div><br /> - 4/8/2013
Nestle to Build Nescafe Coffee Center in China
<div>Nestl is helping to accelerate the development of Chinas coffee industry with the construction of new facilities.</div><br /> - 4/8/2013
Carlsberg Uses Social Media Marketing Platform
Falcon Social is expected to enable Carlsberg to create, launch and measure the performance of its social media campaigns and coordinate all its social marketing programs from a single, centralized SaaS platform.<br />