ARTICLES BY THIS AUTHOR
- 5/6/2013
Hallmark Channel Boosts CPG Ad ROI with Analytics
New analytics are expected to help improve CPG advertisers return on ad spend by identifying programs that have audiences with a higher composition of purchasers. - 5/6/2013
Kimberly-Clark Completes Move to VMI Platform
Kimberly-Clark is now using Datalliance VMI to manage its consumer brands for 15 retail partners. - 5/6/2013
Walmart Ad Campaign Shows "The Real Walmart"
The ads emphasize the companys role in helping associates and customers live better through the launch of national television and digital advertising, and an accompanying web site. - 5/6/2013
Kraft Brands Enhance Digital Presence
Kraft is currently working with VSA Partners on integrated marketing communications, digital, social and mobile initiatives for its Crystal Light, Country Time and Tang brands. - 5/6/2013
Munchkin Adds New Chief Operating Officer
The new COO has more than 25 years of leadership experience from companies like Summer Infant and Dorel Industries. - 5/6/2013
Nestle USA Sells Bit-O-Honey Brand
Brynwood Partners VI L.P.s portfolio company, Pearson Candy Company, acquires the Bit-O-Honey confectionery brand from Nestle. - 5/6/2013
SVEDKA Vodka Launches Bold Campaign
The company is set to launch its new national integrated marketing campaign, with outdoor, digital, social, print and experiential activations. - 5/6/2013
Land O'Lakes Improves Big Data Analytics
One of the company's subsidiaries is leveraging a solution to aggregate and analyze structured and unstructured data amassed from both public and private sources, while delivering targeting insights. - 5/6/2013
TalkingRain Expands Product Line
Sparkling ICE dedicated extensive time and resources to consumer research and product development for the expanded lemonade varieties. - 5/6/2013
The Promise of Great Packaging at Retail
With stores stocking innumerable branded and private label competitors in every category, traditional promises of consumer goods brand quality and safety are no longer sufficient differentiators. Cambashi, a global industry analyst firm, explains why product packaging is taking over as a crucial instrument of brand identity in the retail environment.