ARTICLES BY THIS AUTHOR
- 5/8/2013
A Trade ROI Mindset
With volatile commodity prices impacting COGS and inability to raise prices, CG firms are forced to consider reducing trade spend while simultaneously ensuring that remaining spend delivers maximum impact. It's worth asking the question -- does your organization have a trade ROI mindset? - 5/8/2013
Dairy Crest Delivers on Growing E-Commerce Demands
As its customer base changed, the company needed a scalable infrastructure to support new milk&more e-commerce customers and respond to demand with marketing campaigns. - 5/8/2013
SC Johnson Introduces Compostable Ziploc Bags
Ziploc Brand Compostable Bags, available exclusively online at SCJGreenChoices.com, are designed for use in commercial composting facilities that accept food scraps and compostable bags. - 5/8/2013
Modern Day Blessings
<em>CGT</em> Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/8/2013
Newell Rubbermaid Gets A Fresh Perspective
Newell Rubbermaid went straight to the source for millennial marketing insights by partnering with more than 150 Philadelphia University industrial design students. - 5/8/2013
Past Versus Present
More than any other time in history, consumer goods sales and marketing teams are leaning on intelligent systems to navigate change. <em>CGT</em>'s Publisher, Albert Guffanti, asks Michael Shoemaker, director, Industry Market Development -- Distribution & Consumer Goods for Microsoft, to explain why yesterday's technologies don't match up to modern day business and consumer needs. - 5/7/2013
Top 10 Most Chosen Consumer Goods Brands
A new global ranking of fast moving consumer goods brands reveals the brands that are being bought by the most consumers, the most often. Coca-Cola leads the Top 50 list, while some surprising brands, like Maggi, make it into the top 10. And only one brand in the world reaches more than half of the global population. - 5/6/2013
Walmart to Revamp E-Commerce, Mobile Strategies
Walmarts CEO of Global e-Commerce division told investors that e-commerce is the next growth engine for the leading retailer: "We want to know what every product in the world is, who every person in the world is and then connect them. - 5/6/2013
Hallmark Channel Boosts CPG Ad ROI with Analytics
New analytics are expected to help improve CPG advertisers return on ad spend by identifying programs that have audiences with a higher composition of purchasers. - 5/6/2013
Kimberly-Clark Completes Move to VMI Platform
Kimberly-Clark is now using Datalliance VMI to manage its consumer brands for 15 retail partners.