ARTICLES BY THIS AUTHOR
- 5/8/2013
Past Versus Present
More than any other time in history, consumer goods sales and marketing teams are leaning on intelligent systems to navigate change. <em>CGT</em>'s Publisher, Albert Guffanti, asks Michael Shoemaker, director, Industry Market Development -- Distribution & Consumer Goods for Microsoft, to explain why yesterday's technologies don't match up to modern day business and consumer needs. - 5/8/2013
Conair Tames Big Data
Together, Conair's Marketing and IT teams wrote a business case that would essentially transform the company's "big data" problem into actionable insights. - 5/8/2013
TreeHouse Foods Makes Strategic Management Changes
TreeHouse Foods promotes a new EVP of TreeHouse Foods and President of Bay Valley Foods, and appoints a newly created role of EVP, Acquisitions Integrations for TreeHouse Foods. - 5/8/2013
Paramount Farms Becomes a Digital Marketing Powerhouse
Backed by a fine-tuned social media discipline, Paramount Farms' $30-million nationally integrated marketing campaign is a big hit among consumers and transformed Wonderful Pistachios into a brand that is a social media star in its own right. - 5/8/2013
A Trade ROI Mindset
With volatile commodity prices impacting COGS and inability to raise prices, CG firms are forced to consider reducing trade spend while simultaneously ensuring that remaining spend delivers maximum impact. It's worth asking the question -- does your organization have a trade ROI mindset? - 5/8/2013
Dairy Crest Delivers on Growing E-Commerce Demands
As its customer base changed, the company needed a scalable infrastructure to support new milk&more e-commerce customers and respond to demand with marketing campaigns. - 5/7/2013
Top 10 Most Chosen Consumer Goods Brands
A new global ranking of fast moving consumer goods brands reveals the brands that are being bought by the most consumers, the most often. Coca-Cola leads the Top 50 list, while some surprising brands, like Maggi, make it into the top 10. And only one brand in the world reaches more than half of the global population. - 5/6/2013
SVEDKA Vodka Launches Bold Campaign
The company is set to launch its new national integrated marketing campaign, with outdoor, digital, social, print and experiential activations. - 5/6/2013
Land O'Lakes Improves Big Data Analytics
One of the company's subsidiaries is leveraging a solution to aggregate and analyze structured and unstructured data amassed from both public and private sources, while delivering targeting insights. - 5/6/2013
TalkingRain Expands Product Line
Sparkling ICE dedicated extensive time and resources to consumer research and product development for the expanded lemonade varieties.