ARTICLES BY THIS AUTHOR
- 5/8/2013
Modern Day Blessings
<em>CGT</em> Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/8/2013
Newell Rubbermaid Gets A Fresh Perspective
Newell Rubbermaid went straight to the source for millennial marketing insights by partnering with more than 150 Philadelphia University industrial design students. - 5/8/2013
Past Versus Present
More than any other time in history, consumer goods sales and marketing teams are leaning on intelligent systems to navigate change. <em>CGT</em>'s Publisher, Albert Guffanti, asks Michael Shoemaker, director, Industry Market Development -- Distribution & Consumer Goods for Microsoft, to explain why yesterday's technologies don't match up to modern day business and consumer needs. - 5/8/2013
Conair Tames Big Data
Together, Conair's Marketing and IT teams wrote a business case that would essentially transform the company's "big data" problem into actionable insights. - 5/8/2013
TreeHouse Foods Makes Strategic Management Changes
TreeHouse Foods promotes a new EVP of TreeHouse Foods and President of Bay Valley Foods, and appoints a newly created role of EVP, Acquisitions Integrations for TreeHouse Foods. - 5/8/2013
Paramount Farms Becomes a Digital Marketing Powerhouse
Backed by a fine-tuned social media discipline, Paramount Farms' $30-million nationally integrated marketing campaign is a big hit among consumers and transformed Wonderful Pistachios into a brand that is a social media star in its own right. - 5/7/2013
Top 10 Most Chosen Consumer Goods Brands
A new global ranking of fast moving consumer goods brands reveals the brands that are being bought by the most consumers, the most often. Coca-Cola leads the Top 50 list, while some surprising brands, like Maggi, make it into the top 10. And only one brand in the world reaches more than half of the global population. - 5/6/2013
Walmart Ad Campaign Shows "The Real Walmart"
The ads emphasize the companys role in helping associates and customers live better through the launch of national television and digital advertising, and an accompanying web site. - 5/6/2013
Kraft Brands Enhance Digital Presence
Kraft is currently working with VSA Partners on integrated marketing communications, digital, social and mobile initiatives for its Crystal Light, Country Time and Tang brands. - 5/6/2013
Munchkin Adds New Chief Operating Officer
The new COO has more than 25 years of leadership experience from companies like Summer Infant and Dorel Industries.