ARTICLES BY THIS AUTHOR
- 5/14/2013
The Changing Role of the CIO
There is a paradigm shift happening today among CIOs in the consumer goods industry. The role is in a state of transition from just keeping the lights on to powering business opportunities. Here, Dr Pepper Snapple Groups CIO explains how he challenged the status quo to drive rapid continuous improvements across the business. - 5/14/2013
Deckers Adopts Supply Chain Visibility Platform
The global footwear provider is among a fast-growing number of companies recognizing the importance of adopting cloud-based supply chain technology to better compete. - 5/14/2013
L'Oreal USA Gains Purchasing Power with Analytics
With new market advancements, L'Oreal's ecosystem of suppliers and vendors has grown exponentially. A new cloud analytics solution is expected help marketing and procurement gain immediate and broad access to global data to make faster and more insightful decisions. - 5/13/2013
Groupe Danone, Happy Family Announce Partnership
Groupe Danone will assume the role of parent company providing additional resources allowing Happy Family to pioneer even more new products. - 5/9/2013
U.S. Postal Service Incents CPG Marketers
If they try it, they'll buy it. That's the message the U.S. Postal Service is sending to consumer packaged goods companies and other marketers with its new mail promotion. Find out more details about this new initiative, including how it hopes to re-invigorate product sampling. - 5/9/2013
Kimberly-Clark Announces New Treasurer
The new treasurer succeeds Nancy Loewe, who will continue to serve as the company's chief strategy officer. - 5/9/2013
Post Holdings to Acquire Hearthside Business
Post plans to combine the acquired business with its Attune Foods business, a branded ready to eat cereal business Post acquired in December 2012. - 5/8/2013
Conair Tames Big Data
Together, Conair's Marketing and IT teams wrote a business case that would essentially transform the company's "big data" problem into actionable insights. - 5/8/2013
TreeHouse Foods Makes Strategic Management Changes
TreeHouse Foods promotes a new EVP of TreeHouse Foods and President of Bay Valley Foods, and appoints a newly created role of EVP, Acquisitions Integrations for TreeHouse Foods. - 5/8/2013
Paramount Farms Becomes a Digital Marketing Powerhouse
Backed by a fine-tuned social media discipline, Paramount Farms' $30-million nationally integrated marketing campaign is a big hit among consumers and transformed Wonderful Pistachios into a brand that is a social media star in its own right.