ARTICLES BY THIS AUTHOR
- 10/21/2013
Under Armour Adds to Executive Team
The brand bolsters its senior executive team with two new additions, continuing its drive for expanded international and domestic growth. - 10/16/2013
How to Ensure Your Big Data Initiatives Pay Off
Why are big data projects so essential? Because they can impact nearly every aspect of your business, from operational efficiencies and product development to customer interactions and management processes. - 10/15/2013
Campbell Appoints President of Asia Pacific
Prior to joining Campbell, the candidate was President, Emerging Markets and a member of the Executive Board of Beiersdorf AG, one of the worlds leading personal care companies. - 10/15/2013
Smucker Invites Dunkin' Fans to Mug Up
The J.M. Smucker Company, makers of Dunkin' Donuts packaged coffee, is excited to announce the return of its "Mug Up" promotion. - 10/15/2013
Hershey Launches First New Brand in 30 Years
The introduction of the Lancaster brand marks a significant milestone for The Hershey Company, and is inspired by Milton Hershey's original confection company, The Lancaster Caramel Company. - 10/15/2013
Mondelez Partnership Mobilizes Global Brands
Mondelez International and Google are working with Hipcricket to design and build a series of consumer-focused, mobile optimized web sites for multiple Mondelez brands. - 10/15/2013
Del Monte Updates Iconic Brands
The creative reinforces Del Monte's positioning strategy while still addressing unique category dynamics around product segmentation and shopping behavior. - 10/15/2013
Mars Chocolate Introduces Fall Lineup
Mars Chocolate North America makes Halloween easy with an assortment of new sweet treats. - 10/14/2013
Walmart CEO Says Near-Term Execution is Critical
Earlier this week,Wal-Mart Stores, Inc. President and CEO Mike Duke assuredinvestors Walmart will win no matter what environment it's in. "When you go to our stores, you're going to see fantastic new merchandise, aggressive investments in price through lots of rollbacks and better in-stock levels. We're focusing on execution to deliver results." Here's a review of progress that's been made and Walmart's plans for the future. - 10/14/2013
Thirty-One Gifts Taps Retail Planning Solution
TXT will manage the whole spectrum of Thirty-Ones forecasting, merchandise, assortment and inventory management.