ARTICLES BY THIS AUTHOR
- 10/21/2013
Fruit of the Loom to Reduce GHG Emissions
Once complete, these projects will result in the totality of Fruit of the Loom's electricity supply in Honduras originating from renewable sources. - 10/16/2013
How to Ensure Your Big Data Initiatives Pay Off
Why are big data projects so essential? Because they can impact nearly every aspect of your business, from operational efficiencies and product development to customer interactions and management processes. - 10/15/2013
Hershey Launches First New Brand in 30 Years
The introduction of the Lancaster brand marks a significant milestone for The Hershey Company, and is inspired by Milton Hershey's original confection company, The Lancaster Caramel Company. - 10/15/2013
Mondelez Partnership Mobilizes Global Brands
Mondelez International and Google are working with Hipcricket to design and build a series of consumer-focused, mobile optimized web sites for multiple Mondelez brands. - 10/15/2013
Del Monte Updates Iconic Brands
The creative reinforces Del Monte's positioning strategy while still addressing unique category dynamics around product segmentation and shopping behavior. - 10/15/2013
Mars Chocolate Introduces Fall Lineup
Mars Chocolate North America makes Halloween easy with an assortment of new sweet treats. - 10/15/2013
Campbell Appoints President of Asia Pacific
Prior to joining Campbell, the candidate was President, Emerging Markets and a member of the Executive Board of Beiersdorf AG, one of the worlds leading personal care companies. - 10/15/2013
Smucker Invites Dunkin' Fans to Mug Up
The J.M. Smucker Company, makers of Dunkin' Donuts packaged coffee, is excited to announce the return of its "Mug Up" promotion. - 10/14/2013
Lessons in Brand Advocacy and Social Growth from T-Mobile
With consumers switching brands more often than ever before, the rules of customer engagement have changed for marketing, sales and customer service across all industries. As a consequence, driving brand advocacy has become the No. 1 priority. T-Mobile gets it. Using a three-step approach, the company touts 4.9 million social fans and the fastest response time across all industries on Facebook, 55 minutes to be exact. - 10/14/2013
Energizer Personal Care Inks Trade Promotion Analytics Deal
TABS Group will provide a suite of services to help Energizer measure and optimize its promotional spending through the trade.