ARTICLES BY THIS AUTHOR
- 10/14/2013
Lessons in Brand Advocacy and Social Growth from T-Mobile
With consumers switching brands more often than ever before, the rules of customer engagement have changed for marketing, sales and customer service across all industries. As a consequence, driving brand advocacy has become the No. 1 priority. T-Mobile gets it. Using a three-step approach, the company touts 4.9 million social fans and the fastest response time across all industries on Facebook, 55 minutes to be exact. - 10/14/2013
Energizer Personal Care Inks Trade Promotion Analytics Deal
TABS Group will provide a suite of services to help Energizer measure and optimize its promotional spending through the trade. - 10/13/2013
TABS Forms Dedicated Walmart Analytics Team
The insights gained are expected to benefit Walmart and consumer products manufacturers and further contributes to the firm's mission to simplify and improve the way analytics is conducted within the industry. - 10/8/2013
Marketing Game
The new Pepsi MAX ad features Barry Sanders, legendary pro football hall of famer. - 10/8/2013
Butterball's Recipe for Forecasting Success
Supply chain challenges inherent in the seasonal and promotion-driven nature of its business prompted Butterball LLC to dramatically transform its foundational approach to forecasting and inventory management. - 10/8/2013
Quite the Spread
Jif reveals new Jif Whips Peanut Butter Spreads and Jif Almond and Cashew Butters. - 10/8/2013
Retail Omnichannel
Jon Golovin, Chairman, CEO and Co-Founder of Retail Solutions Inc., explains the role that consumer packaged goods suppliers play in helping omnichannel retail customers true achieve fulfillment intelligence. - 10/8/2013
A Sweet Campaign
Premium Swiss chocolatier Lindt & Sprungli USA, with help from celebrity chef, Curtis Stone, is kicking off the "Taste the Difference" program. - 10/8/2013
Ben & Jerry's: Quality From Cow to Cone
To ensure consistent product quality for every pint of super-premium ice cream produced, Ben & Jerry's needed a new way to collect and analyze the vital data of its products. - 10/8/2013
A Tasty New Team
Betty Crocker launches a dozen new baking products in partnership with the Hershey Company.