ARTICLES BY THIS AUTHOR
- 10/14/2013
Thirty-One Gifts Taps Retail Planning Solution
TXT will manage the whole spectrum of Thirty-Ones forecasting, merchandise, assortment and inventory management. - 10/14/2013
Lessons in Brand Advocacy and Social Growth from T-Mobile
With consumers switching brands more often than ever before, the rules of customer engagement have changed for marketing, sales and customer service across all industries. As a consequence, driving brand advocacy has become the No. 1 priority. T-Mobile gets it. Using a three-step approach, the company touts 4.9 million social fans and the fastest response time across all industries on Facebook, 55 minutes to be exact. - 10/13/2013
TABS Forms Dedicated Walmart Analytics Team
The insights gained are expected to benefit Walmart and consumer products manufacturers and further contributes to the firm's mission to simplify and improve the way analytics is conducted within the industry. - 10/8/2013
Get Crackin Continues
The Get Crackin' ad campaign, first launched in September 2007, has quickly become a barometer for social and internet trends. - 10/8/2013
ScottsMiracle-Gro: A Business in Transformation
ScottsMiracle-Gro shares how and why it merged process transformation and IT groups together into a single organization, called Business Transformation. Plus, look inside the company's unique approach to developing high-performing leaders, managers and associates. - 10/8/2013
Digital Collaboration
Today's digital channels have and will continue to fundamentally transform the consumer experience, creating a new class of more informed and more demanding shoppers. As a result, we are also now seeing a blurring of the traditional lines between trading partners, where the "war for the consumer" may actually be yielding to a truer form of collaboration than we've ever seen. - 10/8/2013
Marketing Game
The new Pepsi MAX ad features Barry Sanders, legendary pro football hall of famer. - 10/8/2013
Butterball's Recipe for Forecasting Success
Supply chain challenges inherent in the seasonal and promotion-driven nature of its business prompted Butterball LLC to dramatically transform its foundational approach to forecasting and inventory management. - 10/8/2013
Quite the Spread
Jif reveals new Jif Whips Peanut Butter Spreads and Jif Almond and Cashew Butters. - 10/8/2013
Retail Omnichannel
Jon Golovin, Chairman, CEO and Co-Founder of Retail Solutions Inc., explains the role that consumer packaged goods suppliers play in helping omnichannel retail customers true achieve fulfillment intelligence.