ARTICLES BY THIS AUTHOR
- 10/14/2013
Walmart CEO Says Near-Term Execution is Critical
Earlier this week,Wal-Mart Stores, Inc. President and CEO Mike Duke assuredinvestors Walmart will win no matter what environment it's in. "When you go to our stores, you're going to see fantastic new merchandise, aggressive investments in price through lots of rollbacks and better in-stock levels. We're focusing on execution to deliver results." Here's a review of progress that's been made and Walmart's plans for the future. - 10/14/2013
Thirty-One Gifts Taps Retail Planning Solution
TXT will manage the whole spectrum of Thirty-Ones forecasting, merchandise, assortment and inventory management. - 10/13/2013
TABS Forms Dedicated Walmart Analytics Team
The insights gained are expected to benefit Walmart and consumer products manufacturers and further contributes to the firm's mission to simplify and improve the way analytics is conducted within the industry. - 10/8/2013
A Tasty New Team
Betty Crocker launches a dozen new baking products in partnership with the Hershey Company. - 10/8/2013
Dont Forget About Tech
CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 10/8/2013
Get Crackin Continues
The Get Crackin' ad campaign, first launched in September 2007, has quickly become a barometer for social and internet trends. - 10/8/2013
ScottsMiracle-Gro: A Business in Transformation
ScottsMiracle-Gro shares how and why it merged process transformation and IT groups together into a single organization, called Business Transformation. Plus, look inside the company's unique approach to developing high-performing leaders, managers and associates. - 10/8/2013
Digital Collaboration
Today's digital channels have and will continue to fundamentally transform the consumer experience, creating a new class of more informed and more demanding shoppers. As a result, we are also now seeing a blurring of the traditional lines between trading partners, where the "war for the consumer" may actually be yielding to a truer form of collaboration than we've ever seen. - 10/8/2013
Marketing Game
The new Pepsi MAX ad features Barry Sanders, legendary pro football hall of famer. - 10/8/2013
Butterball's Recipe for Forecasting Success
Supply chain challenges inherent in the seasonal and promotion-driven nature of its business prompted Butterball LLC to dramatically transform its foundational approach to forecasting and inventory management.