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Root Man

ARTICLES BY THIS AUTHOR

  • 10/14/2013

    Lessons in Brand Advocacy and Social Growth from T-Mobile

    With consumers switching brands more often than ever before, the rules of customer engagement have changed for marketing, sales and customer service across all industries. As a consequence, driving brand advocacy has become the No. 1 priority. T-Mobile gets it. Using a three-step approach, the company touts 4.9 million social fans and the fastest response time across all industries on Facebook, 55 minutes to be exact.
  • 10/14/2013

    Energizer Personal Care Inks Trade Promotion Analytics Deal

    TABS Group will provide a suite of services to help Energizer measure and optimize its promotional spending through the trade.
  • 10/13/2013

    TABS Forms Dedicated Walmart Analytics Team

    The insights gained are expected to benefit Walmart and consumer products manufacturers and further contributes to the firm's mission to simplify and improve the way analytics is conducted within the industry.
  • 10/8/2013

    Marketing Game

    The new Pepsi MAX ad features Barry Sanders, legendary pro football hall of famer.
  • 10/8/2013

    Butterball's Recipe for Forecasting Success

    Supply chain challenges inherent in the seasonal and promotion-driven nature of its business prompted Butterball LLC to dramatically transform its foundational approach to forecasting and inventory management.
  • 10/8/2013

    Quite the Spread

    Jif reveals new Jif Whips Peanut Butter Spreads and Jif Almond and Cashew Butters.
  • 10/8/2013

    Retail Omnichannel

    Jon Golovin, Chairman, CEO and Co-Founder of Retail Solutions Inc., explains the role that consumer packaged goods suppliers play in helping omnichannel retail customers true achieve fulfillment intelligence.
  • 10/8/2013

    A Sweet Campaign

    Premium Swiss chocolatier Lindt & Sprungli USA, with help from celebrity chef, Curtis Stone, is kicking off the "Taste the Difference" program.
  • 10/8/2013

    Ben & Jerry's: Quality From Cow to Cone

    To ensure consistent product quality for every pint of super-premium ice cream produced, Ben & Jerry's needed a new way to collect and analyze the vital data of its products.
  • 10/8/2013

    A Tasty New Team

    Betty Crocker launches a dozen new baking products in partnership with the Hershey Company.