ARTICLES BY THIS AUTHOR
- 10/8/2013
Marketing Game
The new Pepsi MAX ad features Barry Sanders, legendary pro football hall of famer. - 10/8/2013
Butterball's Recipe for Forecasting Success
Supply chain challenges inherent in the seasonal and promotion-driven nature of its business prompted Butterball LLC to dramatically transform its foundational approach to forecasting and inventory management. - 10/8/2013
Quite the Spread
Jif reveals new Jif Whips Peanut Butter Spreads and Jif Almond and Cashew Butters. - 10/8/2013
Retail Omnichannel
Jon Golovin, Chairman, CEO and Co-Founder of Retail Solutions Inc., explains the role that consumer packaged goods suppliers play in helping omnichannel retail customers true achieve fulfillment intelligence. - 10/7/2013
What Will Clorox Look Like in 2020?
Get details behind the company's 2020 Strategy, which focuses on delivering long-term, profitable growth through the year 2020 and is an evolution of the company's recently completed Centennial Strategy. - 10/7/2013
Unilever Drives Mobile Presence in Key Markets
Unilever Chief Marketing Officer Keith Weed explains how a new mobile marketing deal will enable its brands to build long-term one-to-one relationships with consumers, particularly in emerging markets. - 10/7/2013
IBM Acquires Xtify
The acquisition is expected to help extend IBMs mobile capabilities to digital marketers across all industries through cloud-based services. - 10/7/2013
More Hostess Favorites Hit Shelves Nationwide
Just three months after its iconic treats officially returned, Hostess is bringing back more varieties of its beloved snack cakes. - 10/7/2013
P&G CEO Reveals Performance Boost Plans
Over the past year, P&G has met or exceeded its key financial commitments. The company returned $12.5 billion in cash to shareowners, but A.G. Lafley thinks that the company can do better: We have taken a hard look at what we need to do and how we need to change to perform better." - 10/2/2013
Newell Rubbermaid Taps Agencies for Global Marketing
Newell Rubbermaid announces a significant step in making bigger, more strategic, global investments behind its brands with the consolidation of scores of local agencies worldwide into one lead creative partner and one lead media-buying partner.