ARTICLES BY THIS AUTHOR
- 9/16/2013
Post Holdings to Acquire Pasta Company
Post will acquire Dakota Growers, a company in the approximately $5 billion North American pasta market, with leadership positions in the private label retail, foodservice and ingredient channels. - 9/16/2013
The Dangers of Siloed Product Content
To tackle all the sexy initiatives, like social media, mobile marketing and personalization, consumer goods companies absolutely must have their product content data ready to go, but this is no easy task. Here, experts from Gartner and Gladson reveal how to transform product content processes to create a foundation for omnichannel success. - 9/16/2013
Pepsi Names Marketing Lead on Colas
Seth Kaufman becomes the new head of marketing most recently from the Starbucks Joint Venture. - 9/15/2013
Dixie and Dawn Outrank Apple in Brand Strength
Lets face it there isnt a lack of consumer studies out there that prove this brand is better than that one for reasons A, B and C. But this new study peaked our interest because, interestingly, it found that longstanding household brand names, like Quilted Northern, Jockey, Dixie and Dawn, beat out trendsetting technology brands, like Apple. - 9/12/2013
P&G Uses Predictive Analytics for Energy Savings
After deploying Jones Lang LaSalle's (JLL) IntelliCommand smart building management technology in a test group of laboratories, offices and manufacturing facilities, P&G's initial investment in the technology was returned within the first three months of energy cost savings. - 9/12/2013
The Creative Spirit
While people may debate "nature versus nurture", the right environment can help stimulate creative thought and collaboration that leads to breakthrough innovations. - 9/12/2013
Avon Reinvents Mascara
Avon's Mega Effects Mascara features a new brush that can be used at 12 different angles. - 9/12/2013
Georgia-Pacific Cuts Through Shelf Noise
To simplify the paper purchasing experience for consumers, Georgia-Pacific re-launched its wide range of communication papers in three intuitive product categories. - 9/12/2013
LeapFrog's New Tablet Leaps Off Shelves
LeapFrog's new ultimate learning tablet for kids sells out in its first days of pre-sale. - 9/12/2013
AVT Creates Joe on the Go
AVT, Inc.'s expansion into Korea is expected to provide significant new revenues.