ARTICLES BY THIS AUTHOR
- 9/16/2013
Pepsi Names Marketing Lead on Colas
Seth Kaufman becomes the new head of marketing most recently from the Starbucks Joint Venture. - 9/16/2013
Post Holdings to Acquire Pasta Company
Post will acquire Dakota Growers, a company in the approximately $5 billion North American pasta market, with leadership positions in the private label retail, foodservice and ingredient channels. - 9/16/2013
The Dangers of Siloed Product Content
To tackle all the sexy initiatives, like social media, mobile marketing and personalization, consumer goods companies absolutely must have their product content data ready to go, but this is no easy task. Here, experts from Gartner and Gladson reveal how to transform product content processes to create a foundation for omnichannel success. - 9/15/2013
Dixie and Dawn Outrank Apple in Brand Strength
Lets face it there isnt a lack of consumer studies out there that prove this brand is better than that one for reasons A, B and C. But this new study peaked our interest because, interestingly, it found that longstanding household brand names, like Quilted Northern, Jockey, Dixie and Dawn, beat out trendsetting technology brands, like Apple. - 9/12/2013
Best Face Forward
Eric Seiberling, marketing director for the Consumer Packaged Goods-Retail Industry for Dassault Systmes, explains how consumer goods manufacturers and retailers can work together to create better shopper experiences. - 9/12/2013
Yankee Candle Offers Stress-Free Innovation
The new line from The Yankee Candle Company, Inc. aims to offer a custom blending ritual experience to relax and unwind. - 9/12/2013
Elmer's Products is Open to Ideas
Elmer's Products, Inc.'s Director of Innovation and New Business Development, Joe Wetli, details how innovation efforts have changed dramatically over the last two years. - 9/12/2013
Hormel Innovation is Under Wraps
Hormel Foods aims to energize the protein-based snack category with the launch of Hormel REV wraps. - 9/12/2013
P&G Uses Predictive Analytics for Energy Savings
After deploying Jones Lang LaSalle's (JLL) IntelliCommand smart building management technology in a test group of laboratories, offices and manufacturing facilities, P&G's initial investment in the technology was returned within the first three months of energy cost savings. - 9/12/2013
The Creative Spirit
While people may debate "nature versus nurture", the right environment can help stimulate creative thought and collaboration that leads to breakthrough innovations.