ARTICLES BY THIS AUTHOR
- 10/21/2013
Hallmark, Walgreens Launch Digital Innovation
Hallmark Go Cards app users can now create and pick up personalized greeting cards from a local Walgreens store the same day. - 10/21/2013
Annie's Appoints Chief Financial Officer
The new CFO was most recently Vice President Corporate Controller and Chief Accounting Officer at Molson Coors Brewing Company. - 10/21/2013
CVS/pharmacy Reinvents the Sales Circular
Customers can now sign up for myWeekly Ad, a digital circular experience powered by the CVS/pharmacy ExtraCare program serving up a personalized version of the sales ad for each customer. - 10/21/2013
Nestle Further Drives Growth in Europe
Nestl is continuing to boost growth in Europe by opening a new CHF 73 million (about 2.6 billion roubles) Maggi factory in Russia. - 10/21/2013
Under Armour Adds to Executive Team
The brand bolsters its senior executive team with two new additions, continuing its drive for expanded international and domestic growth. - 10/21/2013
buzz Solutions Releases Mobile App for Retail Execution
The solution was developed with the key goal of allowing a field sales representative to complete their tasks using a mobile tablet device without the fear of losing connectivity at any given time. - 10/21/2013
Mondelez Invests in Demand Sensing, Forecasting
Terra Technologys Demand Sensing and Transportation Forecasting solutions help Mondelez decrease forecast error by almost 40 percent and gain supply chain efficiency in North America. - 10/21/2013
Kraft, Safeway Reap Benefits from Data Sharing
Executives from Kraft Foods and Safeway divulge ROI details from their collaborative data sharing initiatives, and add real-world context to findings of the 2013 Retail / Supplier Shared Data Study. Whether you have been working with downstream data for a while or are new to the effort, this discussion provides valuable insights. - 10/21/2013
Fruit of the Loom to Reduce GHG Emissions
Once complete, these projects will result in the totality of Fruit of the Loom's electricity supply in Honduras originating from renewable sources. - 10/21/2013
Inside the Omnichannel Shoppers Head
A new study exploring how todays consumers have dramatically changed the way they interact with brands found that 100 percent of consumer brand manufacturers plan to increase their mobile marketing spend with 44 percent predicting increases of more than 10 percent.