AB InBev Expedites Global Enterprise Commerce to Keep Up with Demand
Anheuser-Busch InBev (AB InBev) will leverage a fully-integrated commerce-marketplace-OMS solution from VTEX to help power its global marketplace and point-of-sale (POS) functionality, facilitating contactless ordering and delivery in multiple markets across the globe via the global enterprise agreement.
"Customers are at the heart of everything that we do, and we're excited to partner with VTEX to simplify the online ordering process worldwide, as well as expand our contactless pick-up and delivery in Central and South America," said France Roy, global head of engineering at AB InBev.
AB InBev chose the solution based on its agility, flexibility and scalability as restaurants and bars around the world begin to re-open. VTEX's commerce and marketplace capabilities - like its advanced pricing engine and multi-currency, multi-language, and multi-site support - allow AB InBev to implement its B2B2C marketplace model quickly and cost-effectively across the globe.
Amit Shah, chief strategy officer & US general manager at VTEX, notes that the pandemic has challenged businesses to rethink how they can support their customers. As such, companies like AB InBev are leveraging new solutions to meet customers' changing needs by leveraging e-commerce and online marketplace capabilities.