CGT Archives

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

As the recession continues to put pressure on the consumer goods industry, trade promotion investments are coming under intense scrutiny. Here are the prerequisites for the successful adoption of trade analytics.

The new packaging is expected to be available by Earth Day 2010.

Fanta introduces a new formula and look, but not a new taste.

CGT Executive Editor Kara Romanow gets Hampshire's best practice tips for achieving the most value from technology projects during this current downed economy.

The surf and snow apparel company places its supply base on a TradeCard platform to automate transactions and take advantage of online financial services.

The transaction is valued at approximately $7.4 billion, or $5.6 billion net of Sun's cash and debt.

How globalization -- coupled with the current tumultuous economic environment -- is affecting the marketing practices at leading consumer goods companies.