CGT Archives

Jockey Gets Innovative with Underwear

Jockey staycool will also be supported with online and print buys, in-store elements and event sponsorships, in addition to several other marketing promotions throughout the year.
Dynamic Margin Management

Rich Nanda of Deloitte Consulting provides tips for dealing with commodity inflation post the Great Recession.
PepsiCo Gets Social at Point of Purchase

The engaging platform is expected to deliver consumers entertainment and fun along with beverages.
Goal-Oriented Degree

The El Momento que Cuenta campaign also includes a television commercial featuring soccer superstar Andres Guardado.
An Industry of Visionaries

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
Keys to DSR Success

Jennifer Beckett, Vendor Managed Technologies Inc. (VMT), shares some key insights for successfully integrating downstream data within an enterprise.
LeapFrog Goes Mobile

'Scout's ABC Garden' app is fully loaded with features that have made LeapFrog a leader in the learning space.
Pampers Turns 50

Pampers and the Graham's Foundation began donating more than 30,000 care packages to families with babies in level three Neonatal Intensive Care Units (NICU) across the country.