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CGT Archives

  • Keys to DSR Success

    Jennifer Beckett, Vendor Managed Technologies Inc. (VMT), shares some key insights for successfully integrating downstream data within an enterprise.
  • LeapFrog Goes Mobile

    'Scout's ABC Garden' app is fully loaded with features that have made LeapFrog a leader in the learning space.
  • Pampers Turns 50

    Pampers and the Graham's Foundation began donating more than 30,000 care packages to families with babies in level three Neonatal Intensive Care Units (NICU) across the country.
  • The Digital Storefront

    A progress report on the retail industry's adoption of mobile and social initiatives.
  • Lance Markets Family Fun

    The fully integrated marketing campaign runs from mid-April through June and includes rich media banners and 20-second pre-roll advertising on Parenting.com, Parents.com, RachaelRayMag.com, FoodNetwork.com and the Yahoo.com ad network.
  • Jockey Gets Innovative with Underwear

    Jockey staycool will also be supported with online and print buys, in-store elements and event sponsorships, in addition to several other marketing promotions throughout the year.
  • Dynamic Margin Management

    Rich Nanda of Deloitte Consulting provides tips for dealing with commodity inflation post the Great Recession.
  • PepsiCo Gets Social at Point of Purchase

    The engaging platform is expected to deliver consumers entertainment and fun along with beverages.
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