The rise of social commerce gives mid-market companies a new opportunity to build a relationship directly with the shopper and manage the long tail of the supply chain more easily.These five success factors raise the odds of success.
The need to evaluate market scenarios and drive supply chain decisions based on a clear understanding of what will drive profit and then align that to brand, category and target consumer profile strategies has never been more important.
Through this collaboration, Nine West will be able to bring the visions of these choice international trendsetters, artists and designers to consumers worldwide.
