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CGT Archives

  • Bare Escentuals Unveils Global Marketing Campaign

    The global campaign will be supported by TV, print, digital and social marketing efforts throughout the Americas, Europe and Asia.

  • Dean Foods Debuts TruMoo Milk Nationwide

    TruMoo milk contains 40 more calories than plain white milk per serving and is made without high fructose corn syrup.

  • Callaway Hits Spring Line

    The collection aims to blend performance attributes with a refined and contemporary style for a distinctive look and feel.

  • The Downstream Data Journey

    A Q&A with Robert F. Byrne of Terra Technology reveals insight for grasping downstream data opportunities, using it at different levels and harnessing its full potential in the supply chain.

  • Easy Spirit Pumps Up Marketing

    The collection kicked-off with the launch of an online campaign, in-store signage and flash mobbers who danced in the streets of New York City to "Pump up the Jam," wearing the Parnella pump.

  • P&G Conducts Beauty Study

    Sarah Vickery, PhD, principal Scientist, Research & Development, Color Cosmetics, P&G Beauty & Grooming, believes the data's implications suggest makeup can give women the power to determine which aspects of their personality they want communicated to others.

  • PepsiCo Invests in 10 Start-Ups

    PepsiCo announces the 10 start-up companies from across Europe that will make up PepsiCo10 a program designed to discover and support emerging technology companies.

  • Sara Lee to Sell Business to Grupo Bimbo

    Sara Lee holds the number-one position among branded bakery manufacturers in Spain, generating net sales of $408 million in fiscal 2011.

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