CGT Archives

Staying Power
CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
Grey Goose Turns Cherry Red
In conjunction with the launch, GREY GOOSE Vodka premiered its national TV campaign in April on Comedy Central, ESPN, USA, TBS, TNT, ABC on Jimmy Kimmel, BET, among others.

Campbell Steps Up the Pace

Each of the salsas is inspired by the flavors and textures found in authentic Mexican restaurants and is intended to appeal to people who want to enjoy a dining-out experience in the comfort of their own homes.
Digital Investment Opportunities

Consumer goods marketers are still wrestling with fundamental questions when it comes to digital investments: How much should I spend on digital? Where should I spend it? What will be the value of my investment? Jerry Lohse, Senior Director, Accenture Interactive, answers these questions and more.
Customizable Callaway

Featuring an innovative and easy-to-use online interface, golfers can visit www.callawaygolf.com/udesign to select their color choice on RAZR Fit's clubhead and grip, as well as a myriad of shaft model and other custom configurations.
Hershey Names CIO

The new CIO will lead The Hershey Company's Global Information Services Department, including developing global technology strategies that support the company's growth in key emerging markets around the world.
Kraft Brand Launches its Largest Ad Campaign

The Oscar Mayer brand is rolling out one of the largest advertising campaigns in the brand's history to support the launch of Oscar Mayer Selects.
Cracking the Code: Lora Cecere, Supply Chain Insights

Cracking the code on unstructured data is a tough but important nut to crack. It is a key competency that I think will define the next generation of consumer products leaders.
Lifeway Foods Chills Out with Healthy Frozen Treats

Grocery freezers will soon get a triple boost of probiotic power with a trio of new good-for-you cultured frozen dairy treats from Lifeway Foods, Inc.
Pepsi Markets NEXT Cola

Starting March 26, 2012 cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, the first to deliver real cola taste with 60 percent less sugar than Pepsi-Cola.