CGT Archives

A New Face for Coppertone
Alison Sweeney, host of NBC's "The Biggest Loser" and mother of two, will help select finalists for the Facebook photo contest.
Amstel Light Savors Complexity
Created by Droga5 New York, the integrated campaign includes print, radio, out-of-home, digital and social media activations, and highlights the sophistication, multi-dimensionality, and depth of both Amstel Light's consumers and the beer itself.

Chasing Elephants

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
Lifeway Pilots Kiosks

The Chicago-based company is evaluating the concept with an eye toward possible expansion.
Dove Markets Real Women

For the first-time ever, every woman who uploads a photo will appear in a Dove ad, including online ads and a dynamic billboard in the world-renowned Times Square.
Direct POS Data Sharing

Jennifer Beckett, vice president of Sales & Marketing at Vendor Managed Technologies, Inc. (VMT), reveals how data sharing has drastically changed the collaborative analytics environment for retailers and suppliers.
PANDORA Goes Natural

The new collection, entitled "Floral Nostalgia," features more than 100 new jewelry pieces.
The Evolution of Sales & Marketing Planning

Marketing, pricing and trade promotion activities are critical to the success of consumer products companies. The stakes are high as companies spend billions of dollars trying to grow their business. Those who can better understand, plan and predict are winning, those who cant move toward extinction.
LOreal Names Best Vlogger

L'Oreal Paris announces Dianna Hampton as the winner of the brand's search for the next rising Internet beauty vlogger.
Kimberly-Clark Revamps Depend Brand

Celebrities, including the well-known actress Lisa Rinna and pro football stars Clay Matthews, DeMarcus Ware and Wes Welker, were the first to accept The Great American Try On challenge.