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CGT Archives

  • Jim Beam Toasts to New Name and Logo POST Acquisition

    Jim Beam Brands Worldwide Inc. unveils a new corporate name and visual identity -- Beam Global Spirits & Wine Inc.
  • Kraft Drives Growth in Europe

    Kraft Foods Inc. is reorganizing its European operations to increase consumer focus and improve speed to market.
  • Kenneth Cole Supports Growth Strategy with SAP

    Kenneth Cole Productions Inc., a designer of apparel, shoes and accessories, implements SAP solutions, including SAP for Retail, SAP Apparel and Footwear (AFS), and SAP Triversity point-of-sale (POS) solutions.
  • FILA Runs with New PLM Standard

    According to Kristin Kohler, vice president of Global Product/general manager for FILA, "consolidation throughout the footwear and apparel supply chains has created an environment of more choice for the consumer and more competition among fewer manufacturers.
  • Costco Boosts CPG Collaboration

    After completing a pilot program earlier this year, Costco Wholesale and Information Resources Inc. (IRI) fully deploy the Costco Collaborative Retail Exchange (CRX) program across Costco's major food and non-food departments in the United States.
  • Reader's Choice Awards

    Tech vendors deemed the best by the readers of Consumer Goods Technology
  • A Time to Reflect

    After watching a recent NFL playoff game that had more ups and downs than a Disney World rollercoaster, it dawned on me just how fast things can change for the better or worse.
  • "Blow-Away Guy" Anchors Maxell's New Ad Campaign

    Maxell Corporation's classic, black-and-white "blow-away guy" image is the centerpiece of a new multi-million dollar integrated marketing campaign.
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