CGT Archives

How location information management is changing the way companies do business

PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.

Crayola partners with GPX, a designer and manufacturer of consumer electronics products, to launch an entertaining line of audio and video products, dubbed "Feel the Color of Music"

Pfizer Inc. reported last month that it will be exploring strategic alternatives for Pfizer Consumer Healthcare (PCH), including retaining, spinning off or selling the business. PCH's well-balanced product portfolio, anchored by key brands Listerine, Benadryl and Visine, contributes to more than $100 million in annual sales.

For years race fans used scanners to listen to communications between a driver and crew during a race.

Welch's is streamlining its business processes with the Oracle E-Business Suite in an effort to compete more profitably in the global market.

How companies can launch better products to the market faster

As of late, it seems as though a rising number of manufacturers are dumping very profitable business units in order to focus on a core group of products and get business back on track.