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Kroger Nabs Mondelez's Gabriel Arreaga as New SVP Supply Chain

Most recently senior VP of supply chain at Mondelez International, Arreaga will be responsible for the No. 5 retailer’s logistics, inventory and replenishment.

Blockchain-Backed Universal Digital Coupon Moves Into Next Phase

The advancement will enable the use of the universal coupon online, a feature that’s unavailable through the current standard.

Virtual Roundtable: Making the Most of Consumer Data

Three experts discuss the proper strategic approach to consumer data management as well as the technological prowess that allows CGs to turn data into insight, and insight into action.

PepsiCo Beverages Canada and Danone Waters of America have entered into an exclusive alliance for PepsiCo to distribute Evian in Canada.

After weeks of speculation, Amazon made it official. But will the retailer be able to collect as many new loyalty members this year with Walmart+ as a competitor?

CG companies can tap into this expanding market using a number of social media techniques to drive a connection with this DIY market sector.

When the CDC names shopping in crowded stores a high risk activity, you can bet this holiday season is going to be different than normal. Learn how Walmart and Target are planning to adjust to shifting consumer habits this holiday season.

Did you or someone on your team recently take a new role? We want to hear about it!

General Mills remains committed to continuing its e-commerce momentum.  

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How Prescriptive Analytics Transforms New Product Launches

New product introductions come with a great deal of uncertainty and risk. Learn how prescriptive analytics informs CG companies on how to optimize a plan to hit revenue targets.

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Build a Strong AI Foundation and Be Ready for the Next Disruption

Follow these 3 requirements to build a strong artificial intelligence foundation. 

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Analytics Unite Transforms Into a Global Virtual Experience

Analytics Unite, the Summit for Retailers and Consumer Brands, has been redefined as a 100% virtual experience to continue serving as an essential destination where retailers and CG executives can learn and share ideas.

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Thought Leadership

Sep
24

Growth in Uncertainty: As Consumers Change, Customer Management Must Evolve as Well

Even before the COVID-19 pandemic, consumer products companies had a strong incentive to get closer to retailers and their end customers — and now that product demand, channel preferences and customer dynamics have rapidly swung in new directions, that need has only grown more vital.

July
15

Growth in Uncertainty: What Lies Beyond

Consumer products companies want to move forward, but in many cases, their strategies, priorities and actions are being viewed through a historical lens. Even in the best of times, that approach is flawed — and now, in response to COVID-19, it’s fatally flawed.

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