When the CDC names shopping in crowded stores a high risk activity, you can bet this holiday season is going to be different than normal. Learn how Walmart and Target are planning to adjust to shifting consumer habits this holiday season.
Analytics Unite, the Summit for Retailers and Consumer Brands, has been redefined as a 100% virtual experience to continue serving as an essential destination where retailers and CG executives can learn and share ideas.
Even before the COVID-19 pandemic, consumer products companies had a strong incentive to get closer to retailers and their end customers — and now that product demand, channel preferences and customer dynamics have rapidly swung in new directions, that need has only grown more vital.
Consumer products companies want to move forward, but in many cases, their strategies, priorities and actions are being viewed through a historical lens. Even in the best of times, that approach is flawed — and now, in response to COVID-19, it’s fatally flawed.