Product Innovation

Unilever Adds to its Portfolio of Purpose-Driven Brands

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Unilever has signed an agreement to acquire Liquid I.V., a U.S-based health-science nutrition and wellness company.

Fabian Garcia, president of Unilever North America, said, “Liquid I.V. is an impressive and innovative brand in the fast-growing health, wellness and personal nutrition space. Liquid I.V. shares Unilever’s purpose to improve people’s health and well-being, as well as our ambition to create sustainable products that have a positive social impact. We are delighted to welcome Liquid I.V. to Unilever’s portfolio of purpose-driven brands.”

Based in El Segundo, Calif., Liquid I.V. was founded in 2012 by entrepreneur Brandin Cohen. Liquid I.V.’s electrolyte drink mixes utilize Cellular Transport Technology (CTT) which enhances the rapid absorption of water and other key nutrients into the bloodstream, helping people feel better, faster. Based on the World Health Organization’s guidelines for the clinically proven Oral Rehydration Solution (ORS), that prevents and treats dehydration, one serving of Liquid I.V. can provide up to 2 to 3 times the hydration of water alone.

Liquid I.V. provides a 360-degree approach to wellness with a product range that includes Hydration, Energy and Sleep. Liquid I.V. is also non-GMO, vegan, gluten free, soy free and dairy free.

Brandin Cohen, Liquid I.V. founder and CEO, stated, “We are excited to work together with Unilever to scale the brand and amplify Liquid I.V.’s mission to help people everywhere live better lives – to optimize the body, hydrate those in need, and better the planet.”

Liquid I.V. will continue to be based in El Segundo, Calif., and led by Brandin Cohen, who will remain as chief executive officer and founder. Terms of the deal were not disclosed. The acquisition is subject to regulatory approvals and customary closing conditions