Technology Innovation

Ralph Lauren Launches Digital Platform, First Luxury Store in Canada
The company is expanding its Canadian presence, launching a dedicated e-commerce platform along with its first luxury brick-and-mortar store in the country.
Adidas and Traeger Grills Power Data Visualization With Gen AI
Consumer goods companies Adidas and Traeger Grills are the latest enterprises to tap into generative AI, opening up capabilities related to content creation, data visualization, and complex calculations.

Redefining Success: Benchmarking Technology Investments in Consumer Goods Sales and Marketing
The 2023 Sales & Marketing Study explores the technology investments, opportunities, and challenges in the consumer goods industry.
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Getting Granular On AI in Marketing
Dig into how this technology is different from existing tools, some recent and exciting use cases, and some of the biggest misconceptions about the use of generative AI.
Generative AI Tracking To Transform Sales Functions and Data Use: Gartner
While a great deal of the hype surrounding generative AI has been focused on marketing use cases, the technology stands to transform how sales organizations collect and use complex data.
The Hershey Company Creates First CTO, Names Deepak Bhatia to the Role
The Hershey Company is looking to dive deeper into analytics and automation, introducing its first-ever chief technology officer to its executive leadership team. Deepak Bhatia will be taking on the role.
Supply Chain Issues Today
Today’s supply chain technology trends are shaped by the complexity of the ecosystem, from weather patterns to economic uncertainty to geopolitical volatility.
Amazon Taps AI to Expand Sellers’ Ecosystem and Supply Chain Capabilities
Amazon is building out its supply chain services for sellers, offering merchants the ability to distribute products from its warehouses to physical stores and fulfillment centers.
What are the Trends Shaping the Global Supply Chain in 2023?
Today’s supply chain technology trends are being influenced by a host of factors around the world, many of which are having dramatic impacts on CPG companies.
What Is the Biggest Supply Chain Issue Today?
In exploring today’s top supply chain technology trends, it’s useful to dig into the most significant hurdles consumer goods companies are trying to overcome.